Product Manager, Cabotegravir Job

GlaxoSmithKline - Durham, NC

Full-time - Mid Level

Durham, NC

Chemical Manufacturing

About the position

The Brand Strategy Manager for CABENUVA at ViiV Healthcare is responsible for advancing an established HIV treatment brand through innovative problem-solving and strategic brand evolution. This role requires a blend of creative and analytical skills to navigate the complex healthcare landscape, ensuring impactful execution of brand strategies in collaboration with cross-functional teams. The position is integral to enhancing brand visibility and effectiveness in the market, while also championing customer insights and leading content strategies.

Responsibilities

• Partner with the Director of Brand Strategy to ensure impactful, cross-functional pull-through of the new brand strategy.
• Champion and be a guardian of the voice of the customer (insight).
• Synthesize upstream and downstream information into actionable strategies to bolster the brand.
• Lead an innovative, insights-driven, competitive HCP segment-specific content strategy.
• Assist cross-functional peers in bringing content to life through HCP field force and additional channels.
• Lead strategic collaboration with the Digital team, media partners, and DTC team.
• Assist in the development of professional creative concepts, strategies, and message development.
• Lead the optimization and share-out of the monthly brand health dashboard to leadership.
• Lead annual brand business planning.
• Liaise with the Access team, Portfolio team, and Global Brand partners.
• Partner with strategic leads at the brand's creative agency.

Requirements

• Bachelor's degree
• Minimum of 7+ years' experience in marketing, strategic brand consulting, market research, or business intelligence.
• Experience in preparation and delivery of executive-level presentations.
• Experience working with creative agencies of record (AOR).

Nice-to-haves

• MBA
• Experience with pharmaceutical marketing and copy approval process
• Strong business analytics skills
• Deep understanding of behavioral economics
• Strong communication (written and oral) skills
• Ability to navigate multiple stakeholder environments.

Benefits

• Comprehensive benefits program offered by GSK
• Health insurance
• 401k plan
• Paid time off
• Professional development opportunities