Product Management Consultant

Aston Carter•Charlotte, NC

3d•$36 - $43•Hybrid

About The Position

The Product Management Consultant leads U.S. marketing implementation for a defined product line, acting as a mini-CEO for the business. This role focuses on maximizing digital and paid media in collaboration with a digital manager, driving brand building, optimizing pricing and positioning, and delivering profitable market share growth while owning the overall Brand P&L performance.

Requirements

Bachelor’s degree.
3+ years of experience in a Brand Management or Product Management role, preferably within the healthcare sector.
Demonstrated experience in product management, including ownership of a product or product line.
Strong background in brand marketing and product marketing, with experience in building and managing brands.
Experience with pricing strategy and decision-making to support profitable growth.
Financial acumen and a solid understanding of P&L management and financial drivers.
Proven ability to set and execute marketing plans that align with business objectives.
Strong communication skills, with the ability to present insights and recommendations clearly and persuasively.
Collaborative working style, with the ability to partner effectively across functions, including digital and commercial teams.
Ability to manage projects and lead workstreams, ensuring timely and high-quality delivery.
Strategic thinking skills, with the ability to evaluate existing strategies and identify opportunities for improvement.
Ability to balance multiple initiatives and make informed decisions about where to focus time and resources.

Nice To Haves

Experience in healthcare product or brand management is preferred.
Working experience with SAP is preferred.
background in category management and branding is beneficial.
Experience with digital marketing and paid media collaboration is an advantage.
Ability to think through and design branding strategies for multiple end customers, including distributors and end consumers.
Comfort operating in a role that functions like a mini-CEO, taking ownership of a business within a product line.
Ability to make thoughtful, selective recommendations rather than escalating every issue, demonstrating sound judgment and prioritization.
Interest in long-term opportunities, with the potential for extended engagement based on performance.

Responsibilities

Lead the U.S. marketing implementation for assigned products, ensuring alignment with the overarching brand and commercial strategy.
Collaborate closely with the digital manager to maximize the impact of digital and paid media initiatives.
Own and manage the Brand P&L, making data-driven decisions that support profitable growth and market share development.
Evaluate the existing brand and product strategy, identify what is working well, and recommend adjustments to pricing, positioning, and focus areas.
Act as a mini-CEO for the product line, making thoughtful trade-offs on where to focus time and resources across multiple initiatives with varying timelines.
Develop and refine marketing plans that support both short-term commercial objectives and long-term brand building.
Manage projects and lead workstreams, ensuring deliverables are completed on time and in line with strategic goals.
Assess and prioritize several concurrent initiatives, determining where to invest effort based on deadlines, impact, and strategic importance.
Provide clear, balanced recommendations to the Director based on observations and analysis, focusing on the most meaningful opportunities and issues.
Drive product and brand positioning that resonates with multiple end customers, including both distributors and end consumers.
Navigate and align branding and marketing efforts to address the needs of distributors who purchase the products and consumers who ultimately use them.
Support pricing strategy decisions by analyzing market dynamics, customer needs, and financial implications.
Contribute to brand marketing and product marketing activities that strengthen brand equity and support category growth.
Apply category management principles to identify growth opportunities and improve the product line’s performance within the market.
Use financial insights to monitor performance, assess the impact of marketing activities, and inform strategic recommendations.