Electronic Arts - Austin, TX
posted 3 months ago
Electronic Arts Inc. is a global leader in interactive entertainment, dedicated to inspiring the world to play. As the Principal Experience Architect, you will play a pivotal role in enhancing player experiences by collaborating across various teams within the organization. Reporting to the Senior Director of Experience Design and Customer Experience Strategy, you will work closely with the Experience organization, Fan Growth, and studio teams to create clarity around customer interactions and influence a cohesive approach to improving the overall experience. Your responsibilities will include generating journey views to map customer interactions, analyzing existing data, and initiating new research to identify gaps and opportunities in the current customer experience. You will transform ideas into tangible concepts that highlight the value and user impact of potential improvements, advocating for changes that address player pain points across multiple games and services. In this role, you will lead cross-functional workgroups to clarify problems or opportunities, create clear concepts, build consensus, and architect solutions. You will also identify partners, secure resources, and define essential implementation tactics to encourage team agreement on work. A customer-centered design approach will be at the core of your efforts, ensuring that the needs and perspectives of players are prioritized in all solutions. The Fan Growth organization is committed to improving player experiences globally, and you will be instrumental in driving this mission forward by leveraging customer insights, data, and user research to prioritize areas for improvement and investment opportunities. Your leadership will extend to collaborating with other teams to document, educate, and influence current methods of delivering experiences. You will represent Fan Growth in leadership conversations, advocating for the best player experience and EA outcomes, while developing relationships to understand the strategic direction of other EA organizations. This role requires a blend of strategic thinking, creativity, and the ability to navigate complex environments, making it essential for you to communicate effectively and share insights across various teams.
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