Principal Analyst - Sales Enablement

Majesco

11d•$110,000 - $130,000

About The Position

The Principal Analyst - Sales Enablement will play a pivotal role in accelerating sales productivity and effectiveness across Majesco’s global sales organization. The ideal candidate will define, build, and manage a comprehensive sales enablement program that aligns with Majesco’s go-to-market strategy, product value propositions, and revenue goals. The role requires close collaboration with Product Management, Marketing, and Sales Leadership to ensure the sales team is equipped with the right tools, content, training, and messaging to engage prospects and customers effectively.

Requirements

10+ years of experience in sales enablement, sales operations, or B2B enterprise sales, preferably in SaaS or technology.
Proven track record of building and scaling enablement programs in a high-growth environment.
Strong understanding of enterprise software sales cycles and buyer journeys.
Exceptional communication, storytelling, and presentation skills.
Experience working with enablement platforms, CRM systems (e.g., Salesforce), and learning management systems.
Strategic thinker with strong project management and analytical skills.
Bachelor’s degree required; MBA or relevant advanced degree preferred.

Responsibilities

Develop and lead the global sales enablement strategy, programs, and initiatives to support new business and account growth.
Design and implement scalable enablement frameworks for onboarding, continuous learning, and sales readiness.
Establish KPIs and metrics to measure the effectiveness of enablement programs and drive continuous improvement.
Collaborate with Product Management and Marketing to define and refine Majesco’s value propositions across product lines and verticals.
Translate complex product capabilities into compelling, customer-centric messaging tailored for different buyer personas and stages of the sales cycle.
Ensure alignment between product strategy and sales messaging to support solution selling.
Own the development and distribution of sales content, playbooks, competitive intelligence, and battle cards.
Manage a centralized repository of enablement materials and ensure accessibility and version control.
Deliver regular communications to the sales team on product updates, messaging changes, and enablement resources.
Partner with Sales Leadership to identify skill gaps and deliver targeted training programs.
Facilitate workshops, webinars, and certifications to enhance sales capabilities in solution selling, objection handling, and value-based conversations.
Support the rollout of new tools and technologies that improve sales efficiency and engagement.
Act as a bridge between Sales, Product, and Marketing to ensure alignment on go-to-market priorities.
Provide feedback from the field to influence product roadmap and marketing campaigns.
Partner with Revenue Operations to integrate enablement into CRM workflows and sales processes.