About the position
Maxwood Furniture, a rapidly growing furniture company with over two decades of success, is home to an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. With thriving direct-to-consumer (DTC) websites and third-party marketplace channels like Amazon, Wayfair, and Overstock, we’re seeking a PPC Marketing Strategist to join our e-Commerce team. If you’re passionate about driving high-impact PPC campaigns with precision and leveraging data to fuel marketing success, this is your opportunity to shape our brand growth. This high-impact role focuses on managing and optimizing PPC campaigns across Google Ads, Amazon Advertising, and other platforms to drive revenue, enhance brand visibility, and achieve strategic marketing objectives. You’ll dive deep into campaign performance, leveraging analytics to refine strategies, and collaborate with cross-functional teams to align PPC efforts with omnichannel marketing goals as an Amazon Vendor. Your expertise will power innovative advertising strategies and elevate our e-Commerce presence.
Responsibilities
- Manage PPC campaigns with precision: Oversee end-to-end PPC campaign execution across Google Ads, Amazon Advertising (Vendor-specific tools), Amazon DSP, and other platforms, managing budgets, bids, keywords, and ad creatives to meet KPIs like ROAS, revenue, and click-through rates.
- Optimize campaign performance: Conduct daily monitoring and analysis of campaign metrics, adjusting bids, refining audience targeting, and testing ad copy to maximize performance and efficiency for our Amazon Vendor account.
- Track and report PPC performance: Develop detailed reports and dashboards to track key metrics (e.g., CPC, CTR, conversion rates), providing actionable insights to improve campaign outcomes.
- Drive A/B testing and experimentation: Build and execute a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement.
- Ensure data integrity for PPC analytics: Own web analytics data sources and tag management, auditing and optimizing tracking tools to ensure accurate campaign measurement.
- Analyze audience and keyword trends: Perform in-depth keyword research, competitor analysis, and audience segmentation to refine PPC strategies and uncover new opportunities, tailored to our Amazon Vendor model.
- Lead post-mortem campaign analysis: Conduct thorough reviews of major PPC campaigns, identifying successes, challenges, and actionable next steps to refine future strategies.
- Champion data-driven PPC strategies: Foster a culture of continuous testing and measurement, integrating full-funnel analytics to align PPC efforts with broader marketing goals.
- Support omnichannel marketing: Collaborate with marketing teams to ensure PPC campaigns complement DTC and marketplace strategies, driving cohesive brand growth as an Amazon Vendor.
Requirements
- 2+ years of hands-on experience managing PPC campaigns on platforms like Google Ads, Amazon Advertising (experience with Amazon Vendor Central preferred), and Amazon DSP.
- Proven track record of optimizing PPC campaigns to achieve KPIs such as ROAS, revenue, and conversions.
- Strong analytical skills with expertise in tools like Google Analytics, Amazon Vendor Central, or similar platforms for campaign tracking and reporting.
- Proficiency in developing automated dashboards and using SQL queries for PPC data analysis (preferred but not required).
- Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently.
- Excellent communication skills to present PPC insights and recommendations to diverse audiences.
- Understanding of omnichannel marketing strategies and how PPC integrates with broader business objectives, particularly in the Amazon Vendor ecosystem.
Nice-to-haves
- Proficiency in developing automated dashboards and using SQL queries for PPC data analysis.
Benefits
- Competitive salary and comprehensive benefits package.
- Hybrid office schedule for flexibility.
- A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
- A collaborative, talented team passionate about building exceptional products and customer experiences.
