Performance Marketing Manager

Tractian - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We've fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you'll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech. As the Performance Marketing Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. In this leadership role, you'll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. Collaborating with Sales, Product Marketing, and Revenue teams, you'll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN's high-ticket sales goals.

Responsibilities

• Develop and execute demand generation strategies aligned with revenue goals, leveraging SEO, Google Ads, and strategic budget allocation to enhance inbound customer acquisition.
• Plan, execute, and refine multi-channel campaigns, including Account-Based Marketing (ABM), to generate high-value leads and maximize ROI.
• Improve lead scoring and nurturing workflows to prioritize high-value prospects and ensure seamless handoffs to Sales.
• Work closely with Revenue, Sales, and Product Marketing teams to align strategies and messaging for maximum pipeline impact.
• Partner with agencies to create detailed weekly/monthly reports, extracting key insights and actionable opportunities for the team.
• Develop and implement initiatives to streamline transitions between pipeline stages, reduce drop-offs, and reactivate stalled leads with targeted recovery strategies.
• Track and analyze key metrics such as CPL, CAC, and pipeline velocity to optimize campaigns. Present performance insights and recommendations to senior management.
• Explore, test, and scale new channels and tactics to continuously improve performance marketing outcomes.

Requirements

• 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
• Advanced expertise in campaign data analysis using tools like HubSpot, Google Analytics, and Data Studio to enhance both inbound and outbound customer acquisition strategies.
• Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
• Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
• Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
• Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.

Benefits

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.