Part Time - Graduate Admissions - Graduate Recruitment Specialist

About the position

The Office of Graduate Admissions at Penn State Harrisburg is seeking a motivated and detail-oriented Graduate Recruitment Specialist - Graduate Admissions and CRM Support to assist in recruitment and outreach. This part-time opening would be responsible for communication and outreach infrastructure through email campaign development, customer relationship management (CRM) system oversight, and light social media content creation. Additionally, the candidate will coordinate timely, brand-consistent messaging across multiple channels to engage prospective students. This role ensures contact data accuracy, high-quality engagement, and effective promotion.

Responsibilities

• Manage customer relationship management (CRM) system and segmented contact lists across programs, ensuring up-to-date information and targeted outreach.
• Collaborate with faculty across 23 graduate programs and certificate programs to develop email communications.
• Develop and schedule professional email campaigns, templates, and automation, and create visually engaging digital marketing content.
• Track analytics for email and social campaigns; recommend strategies to improve engagement and open/click rates.
• Research and curate relevant content such as news, success stories, and program highlights to share with prospects.
• Cross-reference CRM leads with other internal system data to accurately update prospect statuses.
• Assist in developing, scheduling, and running campaigns for online information sessions.

Requirements

• Requires a highly organized and collaborative self-starter with excellent customer service, communication, and marketing skills.

Nice-to-haves

• Experience with CRM software systems.
• Familiarity with Penn State systems.

Benefits

• Part-time position expected to work 20 hours per week.
• Competitive hourly wage.