Paid Search Strategist - Ptarmigan Media
About The Position
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with unparalleled expertise in the Financial Services sector. We specialize in helping B2B and B2B2C financial brands navigate a complex marketplace through innovative, highly strategic media solutions. Our people are at the heart of everything we do, driving our expertise, technology, and success across more than 80 global financial services clients. As our New York office continues to grow, we are seeking a highly motivated, detail-oriented Paid Search Strategist with an interest in finance to support several B2B-focused financial services clients.
Requirements
- Bachelor’s degree required; Communications, Advertising, or Marketing preferred
- 1+ years of paid search experience, ideally within an agency environment
- Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
- Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
- Advanced skills in Microsoft Excel, PowerPoint, and Word
- Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
- Comfortable analyzing marketing data and translating insights into action
- Strong aptitude for math and understanding of the digital media landscape
- Clear, concise written and verbal communication skills
- Highly organized with the ability to manage multiple projects and meet tight deadlines
- Proven attention to detail and strong project management skills
- Ability to collaborate effectively in a team environment
- Financial Services experience preferred, but not required
Responsibilities
- Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
- Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
- Assist with campaign performance reporting and share insights with internal teams to track progress and results
- Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
- Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
- Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
- Support budget forecasting, planning, and ongoing monitoring
- Collaborate with account and strategy teams during planning, activation, and performance review phases
- Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
- Build and maintain relationships with publishing and platform partners
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
