Paid Search Analyst

Roi Revolution Inc•Raleigh, NC

9d•Hybrid

About The Position

This role is for an experienced digital marketer who enjoys creatively solving complex problems, analyzing data, and uncovering insights to drive performance. The ideal candidate will have at least 1 year of experience directly managing paid search advertising campaigns, strong analytical and critical thinking skills, and a track record of communicating trends to marketing leaders. This role offers the opportunity to deepen expertise in paid search while collaborating with a best-in-class team to manage campaigns on Google Ads and Microsoft Advertising for a variety of clients. The Paid Search Analyst will drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Insights and decisions will directly impact how clients connect with their audiences and achieve their business goals. Working within a collaborative team, the analyst will leverage expertise in platforms like Google Ads and Microsoft Advertising, along with proprietary tools to increase efficiency. Exposure to other marketing channels and collaboration on full-funnel marketing strategies for clients will also be part of the role. Training combines self-paced learning with hands-on pairing and shadowing.

Requirements

Bachelor's degree and at least 1 year of full-time experience managing paid search campaigns OR Master's degree in Business, Marketing, Analytics, or a related field
Skilled in analyzing data to identify trends and develop actionable strategies, with hands-on experience in conversion tracking and GA4.
The ability to interpret paid search and business metrics to assess performance, make bidding decisions, and support strategic recommendations
Comfort and ability to adapt in a fast-paced, ever-changing environment
Proven creative problem-solving skills to overcome challenges and deliver results
Highly organized and proactive, with strong time management skills demonstrated through effective task prioritization and consistent on-time delivery
Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
Passion for delivering high-quality client service and contributing to client success
Proficient in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
Eager to learn and experiment with new tools, technologies, and approaches in the digital marketing space
Embodies ROI's core values and is willing to actively contribute to a collaborative team environment

Responsibilities

Own paid search performance and execution for ~4-6 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
Proactively perform optimizations across campaign types and strategies, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets.
Translate analytical insights into clear, actionable recommendations that shape campaign strategy
Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to generate insights that evolve client channel strategy
Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
Perform other duties as assigned

Benefits

Work-life integration supported by a hybrid work environment and core office hours
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room