Overdrive Interactive - Allston, MA
posted 13 days ago
About the position
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com.
Responsibilities
- Plan, implement, manage, analyze and optimize paid media marketing campaigns (Google, Facebook, LinkedIn, Reddit, Display, DOOH)
- Compile and document campaign analysis, performance reports and measure ROI for assigned clients
- Proactively learn about media behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
- Work directly with account managers and clients in deploying paid media strategy
- Develop a close working relationship with partners and technology suppliers to find executable solutions for clients
- Create internal and external points of view and case studies for clients
- Liaise with other channels to ensure a cohesive approach is taken to achieve client goals
Requirements
- At least 2-3 years of experience with paid search programs (Google AdWords, AdCenter)
- Experience managing accounts immediately upon hiring
- Ensures Paid Media campaigns are managed effectively to achieve expected performance targets
- Monitor and optimize Paid Media campaign implementations
- Fluency with Microsoft Excel (Pivots, Vlookups), Powerpoint, Google Editor, Doubleclick, Google tag manager, and various media planning tools
- Ability to manipulate and create digestible insights from large data sets
- Uncompromising attention to detail and ability to set and meet deadlines
Nice-to-haves
- Working knowledge of Programmatic Display and Paid Social platforms
- Client facing experience
- Campaign management experience
Benefits
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Flexible spending accounts including: commuter and child care benefits
- Vision care discounts
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
- Free healthy snacks, coffee and teas
- Contemporary open-loft office space
- Fun parties and office culture
