Gaia, Co.,Ltd. - Louisville, CO
posted 4 months ago
As a Digital Ads Specialist at Gaia, you will play a crucial role in leading the day-to-day growth of our video ad spend, particularly on YouTube. Your primary responsibility will be to build and implement a robust strategy aimed at maximizing growth while ensuring efficiency in our advertising efforts. You will be part of an innovative and fast-moving growth team, where your contributions will have an immediate impact on the success of Gaia. This position is integral to both the performance and culture of the company, and you will exemplify Gaia's internal values both externally and internally. The ideal candidate will lead by example, demonstrating values such as humility, integrity, collaboration, curiosity, nimble execution, and responsible ownership, all of which foster a productive, engaging, and rewarding team environment. In this role, you will be responsible for designing, structuring, and maintaining all aspects of YouTube paid digital campaigns. You will actively manage and oversee digital ad accounts, ensuring accountability to organizational targets. Your responsibilities will include owning, driving, and monitoring daily spend, cost per conversion, and return on ad spend (ROAS) metrics to ensure profitable performance. You will oversee all YouTube campaigns, including acquisition, retargeting, and winback strategies, based on recent trends and the overall marketing department budgets. Additionally, you will effectively offboard YouTube from agency management and create strategies that understand the interplay between various ad platforms, including Google and Meta. You will also perform spend trade-off analyses between paid Google channels and recommend monthly budgets for these channels, while developing strategies to increase reach and decrease customer acquisition costs by targeting specific demographics and leveraging content effectively.