OUTSIDE PARTS SALES REPRESENTATIVE

Full-time - Mid Level

Cartersville, GA

5,001-10,000 employees

Management of Companies and Enterprises

About the position

The Outside Parts Sales Representative (OPR) for the Heavy Equipment Group is responsible for driving outside sales of original equipment (OE) parts, visiting dealers, conducting dealer development for parts departments, managing strategic accounts, and achieving sales targets. This role involves executing sales strategies and tactical plans while promoting brand awareness in the heavy equipment industry.

Responsibilities

• Actively promote and sell OE parts to dealers and strategic accounts.
• Identify and pursue new sales opportunities to expand market share.
• Conduct regular visits to dealer locations to maintain strong relationships and drive sales.
• Work closely with dealer parts departments to enhance their capabilities and sales performance.
• Provide training and support to dealer staff on OE parts and sales techniques.
• Develop and implement dealer development plans to achieve growth objectives.
• Collaborate with territory development managers to align sales efforts with broader business strategies.
• Share market insights and coordinate on sales initiatives to maximize impact.
• Participate in joint sales activities and dealer visits to ensure cohesive execution of sales plans.
• Build and maintain strong relationships with key strategic accounts.
• Understand the needs and challenges of strategic accounts and provide tailored solutions.
• Act as the primary point of contact for strategic accounts, ensuring high levels of customer satisfaction.
• Set and achieve sales targets and key performance indicators (KPIs).
• Monitor sales performance and analyze results to identify areas for improvement.
• Prepare and present regular sales reports to senior management.
• Execute strategic plans to drive OE parts sales and achieve business goals.
• Implement tactical initiatives to support the overall sales strategy.
• Collaborate with internal teams to align sales efforts with company objectives.
• Promote the brand and OE parts through various channels, including dealer visits, trade shows, and industry events.
• Ensure consistent messaging and brand representation in all sales activities.
• Gather and share market intelligence to support brand positioning and competitive advantage.
• Conduct market research to stay informed about industry trends, customer needs, and competitive landscape.
• Provide feedback and recommendations to the product development and marketing teams based on market insights.
• Maintain up-to-date records of customer interactions and transactions.
• Develop strategies to enhance customer loyalty and retention.
• Address customer inquiries and resolve issues promptly to ensure customer satisfaction.

Requirements

• Minimum of 5+ years in Parts Sales, preferably in the heavy equipment industry.
• Bachelor's degree in business, Marketing, Sales, or a related field (relevant industry experience may be considered in lieu of a degree).
• Excellent communication skills, negotiation, and relationship building abilities.
• Proven track record of achieving sales targets and managing dealer relationships.
• Strong understanding of the heavy equipment industry and OE parts.
• Proficiency in ERP software and sales analytics tools.
• Willingness to travel extensively within the assigned territory.