National Marketing Specialist, Advisory

KPMG•Toronto, ON

About The Position

The National Marketing Specialist will work closely with the Advisory marketing team to execute integrated marketing campaigns to support our Advisory practice national priorities. The National Marketing Specialist is responsible for advancing the execution of marketing plans, using multiple marketing tactics and channels, with the support of shared creative teams, and in close collaboration with the firm’s marketing networks across other business functions, industries, and geographies.

Requirements

3+ years of experience in a marketing or sales environment; a demonstrated ability to operate in a matrixed organization, preferably within a professional services firm
Innovative / Growth mindset
Strong digital marketing and social media expertise demonstrated in a business environment
Bachelor’s degree in Business, Marketing, Communications or related discipline.
Strong project management skills
Excellent verbal and written communication skills and technical writing skills
Self-directed individual with an eagerness to excel who is accustomed to a fast-paced environment
Results-oriented with track record of achieving goals; strong implementation capability
Collaborative with the ability to work effectively with a number of different levels in the organization
Ability to establish and maintain strong client relationships and deliver quality service and value to internal stakeholders with professionalism
Must be a highly detail-oriented, organized, self-starter who is eager to develop professionally
Proficient in MS Office

Nice To Haves

Experience using various Webinar, CRM, Email marketing platforms is an asset

Responsibilities

Support the Advisory marketing team to execute marketing plans for the purposes of brand building, relationship development and demand / lead generation
Develop relationships and collaborate closely with other national and regional marketing teams, in-house agency teams, media / PR teams, and Advisory practitioners to enhance Advisory marketing campaign efforts
Support the implementation of Advisory marketing priorities across a variety of channels, including website, social media, digital campaigns, webinars, sponsorships, thought leadership, and newsletters
Create, develop and manage content for Advisory services webpages and internal portals
Drive the production of promotional assets including social media posts, imagery, event invitations, digital ads, product sheets, etc. to effectively disseminate our content
Develop and deploy email campaigns using the firm-wide CRM system
Participate in initiatives to help advance collaboration across functions, industries, and regions to share and leverage best practices and improve overall marketing efficiencies