Marketing Sr. Specialist

American Honda Motor Co., Inc.•Alpharetta, GA

1d•Hybrid

About The Position

The Marketing Associate, Brand Awareness, supports the development and execution of marketing initiatives that strengthen the company’s brand presence, increase audience engagement, and elevate visibility across key markets. This role collaborates with marketing team members and cross-functional partners to ensure consistent brand messaging, effective campaign execution, and growth in brand reach.

Requirements

5 years of experience in Marketing, Communication or related field
Strong writing, editing, and content creation skills
Familiarity with social media platforms, digital marketing tools, and analytics dashboards
Basic understanding of SEO, content strategy, and digital advertising
Excellent communication, stakeholder management, and problem‑solving skills
Comfort working in a fast-paced, deadline-driven environment
Experience collaborating with designers, agencies, or cross-functional teams
Data‑driven mindset with proficiency in Excel, reporting tools, or BI platforms

Nice To Haves

College degree in marketing, communications, or design is preferred but not required based on experience and proven capability
Relevant certifications in marketing, design, digital media, or project management are a plus

Responsibilities

Assist in planning and executing brand awareness campaigns across digital, social, email, and traditional channels
Coordinate content with content specialist or third-party vendors, to support brand storytelling, including social posts, landing pages, newsletters, and promotional assets
Maintain brand consistency across internal and external materials
Support coordination of branding initiatives such as sponsorships, community outreach, events, or partnerships
Create visual assets using design tools such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Capture high quality basic photography and short video clips for use in marketing content
Contribute to copywriting, design direction, and asset generation for brand-led campaigns
Collaborate with content associate or outside agencies to produce visual content aligned with brand guidelines
Publish and monitor content across social platforms to grow reach and engagement
Conduct brand, competitor, and market research to inform campaign planning
Track trends in audience behavior, media consumption, and customer sentiment
Provide insights that help refine brand messaging and positioning
Monitor performance of brand awareness activities
Report on KPIs such as impressions, engagement, reach, brand recall, and web traffic
Recommend tactical improvements based on analytics findings