Yardi Systems - Oxnard, CA
posted 2 months ago
Join our team as a Marketing Specialist and become an essential part of our dynamic digital marketing team at Yardi. In this role, you will have the opportunity to apply your expertise in SEO, PPC, social media marketing, and reputation management to support the tactical implementation and optimization of our digital marketing services. Working closely with clients, you will gain a deep understanding of their marketing needs and goals, consulting and developing tailored digital marketing strategies that drive success. Additionally, you will serve as a key resource for product knowledge inquiries across the organization, empowering your colleagues with your insights and expertise. As a Marketing Specialist, you will build and maintain strong customer relationships and provide dedicated support to develop and optimize each client's overall marketing strategy. You will consult with clients on various digital marketing services, offering recommendations to enhance performance. Your role will involve implementing digital marketing services in accordance with clients' needs and Yardi's standardized procedures and best practices. You will also train clients on Yardi products and services, effectively communicating updates and changes. In this position, you will manage and monitor marketing efforts across all platforms, develop marketing copy for approval, and prepare and provide monthly marketing performance reports. Conducting site audits to identify issues affecting digital marketing performance will be part of your responsibilities. You will anticipate clients' needs and proactively provide solutions while maintaining a solid understanding of Yardi's digital marketing services and client consultation procedures. Staying current on industry trends and best practices is essential. Additionally, you will assist with the training of Associate Marketing Specialists and collaborate with all Yardi teams to share knowledge and develop and test new strategies.