Marketing Specialist

$72,800 - $81,900/Yr

Yardi Systems - Oxnard, CA

posted 2 months ago

Full-time - Mid Level
Oxnard, CA
5,001-10,000 employees
Publishing Industries

About the position

Join our team as a Marketing Specialist and become an essential part of our dynamic digital marketing team at Yardi. In this role, you will have the opportunity to apply your expertise in SEO, PPC, social media marketing, and reputation management to support the tactical implementation and optimization of our digital marketing services. Working closely with clients, you will gain a deep understanding of their marketing needs and goals, consulting and developing tailored digital marketing strategies that drive success. Additionally, you will serve as a key resource for product knowledge inquiries across the organization, empowering your colleagues with your insights and expertise. As a Marketing Specialist, you will build and maintain strong customer relationships and provide dedicated support to develop and optimize each client's overall marketing strategy. You will consult with clients on various digital marketing services, offering recommendations to enhance performance. Your role will involve implementing digital marketing services in accordance with clients' needs and Yardi's standardized procedures and best practices. You will also train clients on Yardi products and services, effectively communicating updates and changes. In this position, you will manage and monitor marketing efforts across all platforms, develop marketing copy for approval, and prepare and provide monthly marketing performance reports. Conducting site audits to identify issues affecting digital marketing performance will be part of your responsibilities. You will anticipate clients' needs and proactively provide solutions while maintaining a solid understanding of Yardi's digital marketing services and client consultation procedures. Staying current on industry trends and best practices is essential. Additionally, you will assist with the training of Associate Marketing Specialists and collaborate with all Yardi teams to share knowledge and develop and test new strategies.

Responsibilities

  • Build and maintain strong customer relationships and provide dedicated support to develop and optimize each client's overall marketing strategy.
  • Consult with clients on various digital marketing services; offer recommendations to enhance performance.
  • Implement digital marketing services in accordance with client's needs and Yardi's standardized procedures and best practices.
  • Train clients on Yardi products and services; effectively communicate updates and changes.
  • Manage and monitor marketing efforts across all platforms.
  • Develop marketing copy for approval.
  • Prepare and provide monthly marketing performance reports.
  • Conduct site audits to identify issues affecting digital marketing performance.
  • Anticipate client's needs and proactively provide solutions.
  • Maintain a solid understanding of Yardi's digital marketing services and client consultation procedures; stay current on industry trends and best practices.
  • Assist with training of Associate Marketing Specialists.
  • Collaborate with all Yardi teams to share knowledge and develop and test new strategies.

Requirements

  • Bachelor's degree in marketing or equivalent combination of education and experience.
  • Five (5) years' digital marketing experience.
  • Strong understanding of SEO principles.
  • Working knowledge of PPC tactics and key performance indicators (KPIs).
  • Proficiency with modern marketing platforms, including Google, Facebook, and Instagram.
  • Knowledge of current content management systems.
  • Ability to work in a collaborative team environment.
  • Strong analytical and decision-making skills.
  • Problem-solving skills.
  • Excellent verbal and written communication skills.
  • Excellent attention to detail and time management skills.

Benefits

  • 100% paid employee medical premiums
  • Company profit-sharing plan
  • Flexible work arrangements
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