Marketing Specialist - Library Services

County of Volusia•Daytona Beach, FL

9d•Onsite

About The Position

The County of Volusia is seeking a Marketing Specialist for the Library Services Division. This position is located in Daytona Beach, Florida and will be responsible for professional work researching, developing, and implementing library division-wide marketing and content for the library website and social media for the Volusia County Library Services Division.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field.
Minimum of two (2) years of increasingly responsible experience in sales and/or marketing.
Must possess a valid driver’s license.
Must obtain a valid Florida driver’s license within 30 days of hire and maintain thereafter.

Nice To Haves

Knowledge of skills and responsibilities of a public information office preferred.
Knowledge of skills and responsibilities of a print or television news reporter – writing, editing, and on-camera talent.
Photography and videography experience is a plus.
Crisis communication experience.

Responsibilities

Establishes research methodology and designs format for data gathering such as surveys, opinion polls, or questionnaires.
Examines and analyzes statistical data to determine trends, opinions, etc.
Serves as account representative to address ongoing marketing programs and public relations programs in the Library Division.
Develops strategies to obtain corporate sponsorships and endorsements.
Formulates and implements public relation programs and projects.
Creates, coordinates and/or produces media materials for programs and special events/projects such as brochures, pamphlets, news releases, posters, etc.
Works with the Community Information to develop cooperative marketing strategies.
Prepares related reports for management.
Attends work on a regular and consistent basis.
Must adhere to Federal, State, County and Local ordinances.
Responds to emergency situations.
Performs other duties as assigned.