MARKETING SPECIALIST

Harper Industries - Harper, KS

Full-time - Entry Level

Harper, KS

Wood Product Manufacturing

About the position

The Marketing Specialist at Harper Industries, Inc. is responsible for creating and executing marketing strategies that enhance brand presence and support a diverse product portfolio. This role involves content creation, social media management, campaign execution, and market research, requiring a blend of creativity and analytical skills to drive engagement and sales.

Responsibilities

• Develop and produce engaging content for websites, social media, email campaigns, blogs, and print materials.
• Collaborate with the product management team to create product descriptions, brochures, case studies, and other marketing collateral.
• Ensure consistency with brand guidelines and maintain a unified voice across platforms.
• Create, curate, and manage content across all social media platforms to enhance brand presence and engagement.
• Monitor industry trends, consumer behavior, and competitor activities to uncover opportunities.
• Develop and expand community and/or influencer outreach efforts.
• Design and produce visually appealing materials such as infographics, videos, presentations, and advertisements.
• Generate innovative ideas for campaigns to boost engagement and sales.
• Assist in planning, developing, and executing marketing campaigns across multiple channels.
• Track and analyze campaign performance metrics to measure effectiveness and optimize future campaigns.
• Coordinate with internal teams and external partners for seamless campaign delivery.
• Analyze data to evaluate campaign performance and provide insights for future strategies.
• Provide insights and recommendations based on research findings to support product positioning and messaging.
• Develop a deep understanding of target customers through surveys, interviews, and customer visits.
• Curate and analyze customer surveys to drive strategic decisions and enhance customer-facing initiatives.
• Work closely with cross-functional teams and dealer partners to align marketing strategies with business goals.
• Coordinate with external vendors for creative project execution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• 2-4 years of experience in marketing, content creation, or a similar role.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
• Experience with content management systems (CMS) and email marketing platforms.
• Understanding of SEO best practices and digital marketing strategies.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills and the ability to interpret data to inform decision-making.

Nice-to-haves

• Experience in the manufacturing or industrial sector preferred.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance