Marketing Specialist

About the position

The Enrollment Enablement Marketing Specialist will play a critical role in driving student enrollment by developing and executing marketing strategies that engage prospective students and streamline their journey from awareness to enrollment. This role requires a creative, analytical thinker who can leverage data, content, and digital tools to enhance marketing campaigns and improve the enrollment process.

Responsibilities

• Develop and implement marketing strategies to support enrollment goals.
• Strategize and project manage content and campaigns tailored to prospective students.
• Collaborate with cross-functional teams to align messaging and strategies.
• Map and test performance data of existing tools, campaigns, application, etc. to optimize engagement and conversion rates.
• Manage marketing automation tools to nurture prospective student leads.
• Conduct market research to identify trends and opportunities for growth.
• Monitor and report on the effectiveness of marketing efforts and suggest improvements.
• Quality Management support and collaboration with Enrollment Enablement Operations to support the execution and implementation of strategic initiatives for the regional sales teams and marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Three (3) plus years of experience in marketing, preferably in the education sector.
• Proven experience with digital marketing strategies, lead nurturing, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with CRM systems such as Salesforce or HubSpot.
• Knowledge of enrollment processes within education institutions.
• Familiarity with SEO, SEM, and social media.
• Familiar with AI.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays