Marketing Specialist, Personalization & Rewards

iHerb•Irvine, CA

14h•$85,000 - $95,000

About The Position

The Marketing Specialist, Personalization & Rewards supports the execution of personalized marketing campaigns, loyalty program operations, and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director, Personalization & Retention and cross-functional teams to coordinate campaign workflows, maintain data accuracy, conduct quality assurance, and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 2–5+ years of marketing experience and thrives in a fast-paced, sprint-based environment.

Requirements

Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.
Exceptionally high attention to detail and accuracy in campaign setup, QA, and project execution.
Excellent communication and interpersonal skills for cross-functional collaboration.
Ability to thrive in a fast-paced, sprint-based environment where priorities can shift quickly.
Self-motivated and proactive - surfaces issues early and brings forward solutions.
Proficiency in Google Workspace (Gmail, Drive, Docs, Sheets, Forms) and collaboration tools.
Comfortable working with data: building trackers, pulling reports, organizing files, and identifying errors.
Experience with loyalty, rewards, or retention programs in a consumer-facing business.
Ability to use standard computer equipment.
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms).
Generally requires a minimum of two (2) to five (5)+ years of marketing experience, preferably in CRM, ecommerce, marketing operations, or a related function in a fast-paced environment.

Nice To Haves

Familiarity with email or CRM platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.
Exposure to A/B testing, experimentation frameworks, or campaign analytics.
Familiarity with customer segmentation, cohort analysis, or retention metrics.
Experience working in an agile or sprint-based team environment.
Basic SQL or data querying skills.
Prior experience in ecommerce, health & wellness, or subscription-based businesses.
Familiarity with marketing automation platforms (Braze, Klaviyo, or similar) preferred.
Experience with project management tools (Asana, Jira, or similar) preferred.

Responsibilities

Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.
Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send.
Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies.
Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.
Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.
Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics.
Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.
Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule.
Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates.
Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing.
Manage data preparation and file workflows that enable campaign execution to run reliably at scale.
Maintain shared project trackers, sprint boards, and stakeholder status updates to keep all parties aligned.
Partner with the Marketing Analyst to retrieve customer segmentation data and post-campaign performance metrics.
Review marketing materials to ensure quality, accuracy, and consistency with brand standards.
Proactively identify process gaps or workflow bottlenecks and bring forward suggested solutions.
Work cross-functionally with internal departments to facilitate smooth execution of marketing initiatives.