Marketing Specialist - Electromark

Brady - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

Brady is looking for a Marketing Specialist to drive innovative marketing strategies for our Electromark business. In this role, you'll collaborate with Product and Sales Teams to create impactful campaigns, engaging content, and effective sales tools. You'll elevate Electromark's brand through social media, public relations, and website management while strengthening our market presence as an industry leader.

Responsibilities

• Supporting the efforts of the sales team, customer service, product management, and application engineers by providing timely responses to requests for information.
• Working closely with Regional Sales Managers, Inside Sales, Rep Agents, and Management to effectively design and create sales and marketing collateral.
• Developing and executing a marketing strategy with the guidance of leadership.
• Prioritizing, managing and executing product introductions.
• Working closely with product management to develop and present product training webinars.
• Coordinating internal and external trade shows and training events.
• Managing and writing both internal and external copy including sales tools, advertising and press releases, newsletters, and optimize web content.
• Managing contact lists for relevant out-bound marketing efforts.
• Managing French Translation of Sales content.

Requirements

• Experience managing content in a Web Content Management (WCM) System
• Experience using social media and marketing tactics, such as blogging and newsletters to attract, acquire, and engage customers.
• Experience writing compelling copy for both offline and online channels.
• Ability to learn different software platforms for managing marketing collateral.
• Problem Solver.
• Proficiency with Microsoft Office and Google Office Applications.
• Bachelor's degree in marketing, business, communications, or related field.
• 3-5 years of related experience.
• Moderate Fluency in Spoken and Written French Language.
• Experience using WordPress and SiteCore Content Management Systems.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program