Marketing Operations Manager (Lead Funnel)
About The Position
The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights. We’re seeking a Marketing Operations Manager to shape and optimize our Inbound Lead Funnel, ensuring seamless end-to-end infrastructure and operations. This role requires equal strength in technical systems and cross-functional process management. You’ll partner with global marketing and sales leaders to implement and optimize lead scoring, routing, and workflows while enabling teams with reporting insights. This high-visibility position directly impacts revenue by ensuring every lead is properly captured, scored, routed and actioned while building scalable processes for our GTM organization.
Requirements
- Technical systems and cross-functional process management skills
- Experience partnering with global marketing and sales leaders
- Experience implementing and optimizing lead scoring, routing, and workflows
- Experience enabling teams with reporting insights
- Experience building scalable processes for GTM organizations
- Experience with predictive scoring, funnel logic, lead routing, and data integrations
- Experience reporting on funnel performance and recommending improvements
- Experience monitoring marketing and sales funnel systems
- Experience maintaining clear documentation of lead funnel processes
Responsibilities
- Partner with global marketing, sales and technology teams on key lead funnel operations and provide critical performance insights that drive revenue growth
- Project manage large-scale projects, establishing project scope, goals, milestones, success metrics and stakeholder management
- Own technical infrastructure, including predictive scoring, funnel logic, lead routing, and data integrations across a multi-product ecosystem
- Report on funnel performance and recommend improvements to increase funnel conversion rates
- Continuously monitor marketing and sales funnel systems to ensure smooth operations and resolve any issues
- Maintain clear documentation of lead funnel processes, ensuring alignment across teams and enabling stakeholders with the knowledge they need to succeed
Benefits
- Comprehensive health benefits including mental health programs and coaching
- In-house culinary program
- Supportive parental leave policies
- Support for personal and professional goals
- Opportunity to take on big responsibilities that impact company success
- Resources that support growth and team growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
