Marketing Operations Manager (Strategy)

Asana•San Francisco, CA

18h

About The Position

The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights. We’re seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data-driven insights to our GTM teams. This role acts as the connective tissue between global initiatives and the US field, responsible for measuring performance against target, while aligning cross-functional teams on the execution of top growth levers. The role doesn’t just report on the performance but actively identifies opportunities to optimize it.

Requirements

Strategy partner to US Revenue and Marketing leadership
Owning regional inbound funnel performance
Providing data-driven insights to GTM teams
Measuring performance against target
Aligning cross-functional teams on execution of top growth levers
Identifying opportunities to optimize performance
Deep-dive analysis of funnel friction points and conversion blockers
Liaison between global marketing initiatives and the US field
Program managing implementation of regional changes
Hosting inbound reporting councils
Contributing data-driven insights to regional reporting rhythms
Partnering with Marketing Analytics, Data Science and Finance for regional marketing planning
Providing data-driven recommendations for channel mix optimizations
Recommending changes to regional lead scoring, routing, and funnel processes
Owning triage and prioritization of regional reporting requirements
Managing communication and change management for new targets, models, or dashboards

Responsibilities

Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs
Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers
Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation
Host inbound reporting councils and contribute data-driven insights to other regular regional reporting rhythms
Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program-level target setting
Provide data-driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth
Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards