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Marketing Media Buyer

$70,000 - $90,000/Yr

Nextgen Leads - San Diego, CA

posted 2 months ago

Full-time - Mid Level
San Diego, CA
Professional, Scientific, and Technical Services

About the position

NextGen Leads is seeking a Media Buyer to manage media placements across various channels, including social media, email, display, and search advertising. This role is ideal for individuals with over 2 years of paid marketing experience who are eager to advance their careers in media buying. The Media Buyer will collaborate with the Marketing Department and report to the Vice President of Marketing, focusing on sourcing and developing profitable traffic for NextGen's web properties.

Responsibilities

  • Manage media placements across various channels including social media, email, display, and search advertising.
  • Test new potential traffic sources to increase profitability.
  • Create, execute, and analyze paid media campaigns to meet specific ROI goals.
  • Conduct bid optimizations and develop strategies for targeting and creative optimization.
  • Collaborate with Design and Development teams to create assets and drive creative testing.
  • Continuously ideate and A/B test creatives and site targeting to optimize conversions.

Requirements

  • 2+ years of experience in paid marketing or media buying.
  • Excellent analytical skills and attention to detail.
  • Ability to multitask and prioritize in a fast-paced environment.
  • Strong communication and negotiation skills.
  • Basic understanding of Microsoft Excel/Google Sheets and data analysis tools.
  • Bachelor's degree in Marketing, Advertising, or a related field.

Benefits

  • Competitive salary ranging from $70,000 to $90,000 based on experience.
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