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Robert Half - Atlanta, GA

posted 2 months ago

Full-time - Mid Level
Atlanta, GA
Administrative and Support Services

About the position

The Marketing Manager position in Atlanta, Georgia, focuses on digital marketing within the sneaker industry. This role is responsible for managing various digital marketing platforms, enhancing brand awareness, and planning and executing marketing campaigns to drive engagement and sales.

Responsibilities

  • Oversee and manage digital marketing campaigns across various platforms such as Google AdWords, Facebook Insights, and Google Analytics.
  • Utilize Adobe Creative Cloud for the creation and enhancement of marketing materials.
  • Plan and execute marketing campaigns to boost brand awareness.
  • Manage the company's CRM to ensure accurate and efficient customer records.
  • Develop and manage the marketing budget processes to optimize resource allocation.
  • Utilize communication skills to effectively resolve customer inquiries and maintain customer relationships.
  • Monitor and analyze the effectiveness of advertisements and make necessary adjustments for optimization.
  • Stay updated with the latest trends in the sneaker industry to keep the brand relevant and competitive.

Requirements

  • Minimum of 5 years of experience in a similar role or related field.
  • Proficiency in Adobe Creative Cloud.
  • Demonstrable experience with CRM systems.
  • Robust knowledge and experience of Facebook Insights.
  • Proficient in Google AdWords and Google Analytics.
  • Experience in developing and implementing effective advertisements.
  • Proven track record of enhancing brand awareness.
  • Familiarity with budget processes in marketing.
  • Experience in campaign planning and execution.
  • Excellent communication skills, both written and verbal.
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