Marketing Manager

SharkNinja•Needham, MA

20d•$78,800 - $160,900•Hybrid

About The Position

The Marketing Manager will serve as a true business owner and category expert — consumer-obsessed, analytically sharp, and globally minded. Driving strategy from conceptualization through launch and beyond, this role sits at the intersection of product, brand, and commercial execution. The right candidate synthesizes insights into action, leads cross-functional teams with confidence, and is equally at home shaping a product roadmap as they are running a global launch.

Requirements

8+ years of marketing experience in CPG or consumer products
Experience owning roadmap, pricing, portfolio strategy, and retail readiness
Proven track record in product commercialization and global launch execution
Strong creative strategy, claims development, and consumer insights experience
Degree in Marketing or related field; MBA preferred
Local to Needham MA HQ, we are on site 3x a week (No relocation support)

Nice To Haves

MBA preferred

Responsibilities

Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale.
Develop breakthrough claims, pricing strategies, and brand positioning that increase marketability and maximize sales.
Serve as the cross-functional quarterback, aligning global teams and tracking performance with a full P&L mindset.
Champion the consumer in every decision.
Partner with Consumer Insights to validate messaging, drive rigorous CI testing, and ensure claims are defensible and compelling across global markets.
Drive end-to-end readiness across packaging, detail pages, and retail surfaces.
Arm the sales team with the tools, stories, and sell-in materials needed to win at shelf globally — in partnership with Sales and Trade Marketing.
Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail.
Develop worldwide messaging and assets across packaging, digital, in-store, and advertising — ensuring brand consistency from hero content through performance channels.