Marketing Manager

Sync.com • Toronto, ON

21d • CA$95,000 - CA$115,000 • Remote

About The Position

Sync is seeking a marketing leader who understands the importance of measurable results over superficial engagement. The ideal candidate has a proven track record of improving marketing programs through strategic testing and data analysis, rather than drastic changes. This role requires a hands-on approach, involving direct work on campaigns, ad strategies, and landing page optimization, balanced with the ability to set strategy and lead a team. The position emphasizes a data-driven approach, valuing empirical evidence over anecdotal success, and requires a deep understanding of marketing analytics and performance metrics.

Requirements

• 5-8 years in digital marketing experience.
• At least 2 years managing paid acquisition.
• SaaS experience strongly preferred.
• Experience with B2B, B2C, or prosumer marketing.
• Strong writing skills for headlines, ad copy, landing page copy, and email subject lines.
• Performance-obsessed mindset, focusing on ROAS, CPA, conversion rate, and MRR impact.
• Technically capable in building landing pages in HubSpot, setting up conversion tracking in GTM, pulling reports from GA4, and troubleshooting attribution.
• Analytically rigorous, with the ability to segment data and identify underlying trends.
• Organized with the ability to manage multiple campaigns across channels and document processes.
• Curious mindset, staying updated on marketing trends, studying competitors, and testing new platforms.

Nice To Haves

• Experience managing six-figure monthly budgets.
• Experience with HubSpot CMS.
• Experience with Google Tag Manager (GTM).
• Experience with attribution modeling.

Responsibilities

• Own the full acquisition funnel, from first click to paid conversion, encompassing paid search, paid social, SEO, email, landing pages, and CRO.
• Manage significant paid acquisition budgets across multiple markets (US, Canada, international) using Google Ads, Meta, and Bing, optimizing weekly based on ROAS, CPA, and LTV.
• Build high-converting landing pages by focusing on hierarchy, messaging, offers, and urgency, including writing copy, briefing design, and building in a CMS (HubSpot).
• Lead the CRO program by maintaining a backlog of hypotheses, prioritizing by impact, and continuously running A/B tests.
• Drive email and lifecycle marketing through nurture sequences, onboarding flows, re-engagement campaigns, and upgrade nudges, creating emails that build trust and revenue.
• Lead and develop a Marketing Coordinator, setting clear expectations, providing honest feedback, and holding the team accountable to outcomes.
• Own and analyze data from GA4, HubSpot reporting, ad platform analytics, and attribution modeling to extract insights and troubleshoot performance issues.
• Collaborate closely with product, sales, and customer success teams to ensure marketing efforts align with overall business growth goals.

Benefits

• Generous wellness program
• Remote work
• Opportunity to work with cutting-edge technologies and contribute to a dynamic and innovative team.
• Chance to make a significant impact on the infrastructure that underpins our software products.
• Competitive compensation package and benefits.
• Professional growth opportunities through continuous learning and skill development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed