Marketing Manager

Ahf Products - Mountville, PA

Full-time - Mid Level

Mountville, PA

Wood Product Manufacturing

About the position

The Marketing Manager at AHF Products will be responsible for overseeing the marketing strategies and initiatives for the National Strategic Accounts (NSA) business. This role involves planning, executing, and implementing new product launches while driving marketing efforts to enhance customer engagement and demand for AHF products. The position requires collaboration with various teams to ensure effective promotional tactics and seamless marketing communications.

Responsibilities

• Manage all marketing aspects of specific AHF product lines, including business intelligence and competitive marketing landscape.
• Understand competitive landscape, market dynamics, and trends in the residential flooring industry.
• Plan, project manage, and execute the launch of new products and product lines into the NSA channel.
• Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics.
• Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement.
• Engage with merchandising and product teams to develop selling tools and sales materials.
• Develop presentations, sales/marketing demos, and sales materials.
• Work with the marketing team to develop effective in-store elements and website content.
• Coordinate promotional efforts with marketing and product management teams for integrated marketing-communications programs.
• Coordinate, develop, and deliver product and industry training to internal and external personnel.
• Manage partners' expectations in conjunction with the NSA sales team.
• Manage ecommerce product information, digital advertising, and performance.
• Manage relationships with marketing, digital, and ecommerce teams within NSA partners' businesses.
• Develop and manage channel marketing budget in alignment with company needs and product initiatives.
• Forecast spending and manage commercial channel marketing budgets.
• Manage and guide a small team to lead successful execution of product launches and marketing campaigns.

Requirements

• Bachelor's degree in marketing or related field; MBA is a plus.
• 3-5 years in a marketing or marketing communications role with strong experience in product launches and digital marketing.
• Expertise in multiple marketing communication functional areas.
• Ability to work in a fast-paced, high volume, hands-on, multi-task work environment.
• Excellent management and project management skills.
• Strong time management, communication, decision making, and organizational skills.
• Persuasive copywriting skills for marketing collateral.
• Proven ability to work cross-functionally and with outside suppliers.
• Strong written and verbal communication skills.
• Computer proficiency in MS Office (Word, Excel, PowerPoint).

Nice-to-haves

• Experience in the residential flooring industry.
• Familiarity with ecommerce and digital marketing strategies.

Benefits

• Medical
• Dental
• Vision
• 401K