Marketing Manager (Mascot)

About the position

Bring bold campaigns to life, drive consumer engagement, and lead with purpose-this is your opportunity to make a lasting impact at a legacy brand. Jostens is looking for a seasoned Marketing Manager to support our fast-paced, highly collaborative Mascot Shop division. In this role, you'll partner closely with a Marketing Director to design and execute data-driven strategies across digital and traditional platforms. With direct ownership of a key business line, you'll lead high-impact initiatives, mentor a team, and help shape the future of one of the most iconic brands in the industry.

Responsibilities

• Lead Strategic Marketing Planning And Execution. Identify and implement short- and long-term marketing plans that drive growth across product lines and customer segments within the Mascot Shop.
• Develop Comprehensive Campaigns And Materials. Create high-impact messaging, collateral, email, social, and video content that engage customers and consumers, using both print and digital channels.
• Provide Performance Insights To Leadership. Conduct in-depth analysis of marketing campaign performance and deliver strategic recommendations to senior leadership.
• Partner Across The Business. Collaborate with Creative, Digital, Marketing Services, Legal, Sales, Customer Service, IT, and Manufacturing to align on goals and ensure flawless execution.
• Drive Brand Engagement And Customer Experience. Implement strategies to strengthen the Jostens brand, improve customer satisfaction, and increase awareness and revenue.
• Manage And Develop A Team. Supervise one direct report, supporting their professional development and ensuring team success.
• Oversee Budget And Forecasting. Manage marketing spend and develop forecasts that align with profitability objectives.
• Typical/expected % of overnight travel: Up to 15 - 20%

Requirements

• Education. A bachelor's degree in Marketing, Communications, Journalism, Business, or related field. Equivalent combination of education and experience will also be considered.
• Experience. 7+ years of marketing and consumer demand creation experience. Proven ability to drive engagement across multiple channels.
• Integrated Marketing Strategy. Expertise in developing and implementing comprehensive on/offline campaigns, including catalog, online, and retail marketing.
• Communication & Organization. Outstanding written and verbal communication, project management, analytical, and organizational skills. Effective presenter with the ability to tailor messaging to diverse audiences.
• Cross-Functional Leadership. Strong interpersonal abilities and experience working across large, matrixed teams to ensure alignment and integration.
• Team Leadership. Demonstrated ability to lead within teams, motivate others, and influence outcomes.
• Adaptability. Proven ability to think fast, respond quickly, and manage ambiguity in a fast-paced environment.
• Project & Time Management. Extremely adept at managing multiple competing priorities with minimal supervision.
• Technical Proficiency. Proficient in MS Project and other relevant tools.
• Inclusion & Collaboration. Ability to engage and seek diverse perspectives for the best possible solutions and outcomes.

Nice-to-haves

• Preferred. MBA or 3-4 additional years of relevant business experience; familiarity with social media best practices and desktop publishing.

Benefits

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on-site work Tuesday-Thursday and remote work on Mondays and Fridays.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $90,000 to $100,000 with annual bonus eligibility.