Marketing Manager - Cutlery

American Outdoor Brands - Columbia, MO

- Mid Level

Columbia, MO

Professional, Scientific, and Technical Services

About the position

American Outdoor Brands (AOB) was forged in innovation and the desire to build brands and produce high quality products that support the everyday shooter, hunter, defender, and outdoorsman. AOB is known for its leading marketing strategies and campaigns and is looking to hire a Marketing Manager for our Marketing department. The Marketing Manager supports a variety of marketing initiatives across the business. A few of the key responsibilities of this role include the build-out and execution of marketing campaigns, product marketing launch plans, active budget management, influencer/ ambassador/ affiliate management, as well as continuous support of the business's go-to-market (GTM) strategies. Our Marketing Managers typically execute on these tasks across a variety of different brands and product lines.

Responsibilities

• Plan, execute, and optimize micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through.
• Plan and execute new product launch plans from the initial kick-off stage to roll-out, including creative assets.
• Monitor key performance indicators (KPIs) and help analyze marketing campaigns as well as the overall campaign performance.
• Use data-driven insights to refine strategies and improve campaign effectiveness.
• Maintain brands' positioning and guidelines.
• Support a collaborative and creative work environment, with continuous focus on supporting key company initiatives.
• Ensure standard processes, procedures, and workflows are followed.
• Develop and implement comprehensive strategies aligned with the overall business's GTM marketing needs.
• Conduct market research to identify trends, opportunities, and competitive threats.
• Creation of the short-term and long-term marketing plans.
• Build-out and in some cases own brand(s) specific marketing budgets, including allocation based on strategic priorities and overall business need and goals.
• Collaborate with cross-functional teams such as sales, product development, and operations to ensure focus and prioritization is aligned to the overall business strategies, needs, and goals.
• Assist with oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates.
• Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media).
• Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness.
• Stay updated on industry trends, emerging technologies, and innovative marketing practices.
• Monitor and analyze our competitors' focus and strategy.
• Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges.
• Provide insights and recommendations based on market intelligence.
• Work closely with the broader team(s) to help ensure consistency in messaging and visuals across all communication channels.
• Work closely with the broader team(s) to help ensure content aligns with brand messaging and resonates with target audiences.

Requirements

• Bachelor's degree in Marketing preferred.
• 5+ years' experience preferred.
• Experience with Microsoft Office.
• Experience with the shooting, hunting, personal defense, and/or outdoor industry.
• Excellent written and verbal communication skills.

Nice-to-haves

• Excellent problem-solving skills.
• Project management skills.
• Good organizational skills.
• Judgment and problem-solving skills based on advanced or technical concepts.

Benefits

• Equal opportunity employer.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.