Avis Budget Group - Parsippany, NJ
posted 29 days ago
About the position
The CRM Marketing Manager will be responsible for developing and executing strategic marketing plans that drive revenue across America of our global organization. This role plays a pivotal role in developing, implementing, measuring and iterating lifecycle journeys to build personalized customer communication strategies at all touch points. This is a hands-on role with specific focus on engagement of customers through email, SMS, and push notifications through Salesforce Marketing Cloud and other communication platforms. This is a highly visible role who can deliver impactful results, contributing directly to the growth of the organization by collaborating closely with VP of Marketing, other key commercial disciplines and cross-functional teams.
Responsibilities
- Create and refine hyper engaging and personalized communication strategies for all customers touch points in the mix of automated and one-off campaigns across email, SMS, and push notifications, that increase conversion, retention, and customer lifetime value
- Build a roadmap that leads to increased activation, engagement, and retention of customers across a variety of triggered, targeted, and promotional campaigns
- Develop and launch innovative messaging strategies and solutions to drive customer engagement and retention through key metrics and business drivers
- Analyze cohort performance, identifying opportunities and understanding the 'why' behind customer behaviors and develop strategies and testing opportunities to address ongoing insights and findings
- Identify key metrics for customer lifecycle value and continuously iterate on ways to enhance and deliver results
- Drive email and mobile marketing execution by partnering with business stakeholders and external resources to develop personalized and engaging content
- Build cross-functional relationships internally and externally, working closely with product and engineering teams to launch key customer communication strategies
Requirements
- 3 - 5 years of demonstrated experience in building customer communication strategies end-to-end with an understanding of email and mobile marketing (push, in-app and SMS) best practices
- Proven success and proud of delivering highly impactful customer lifecycle journey strategy that directly contributed to the revenue growth
- 2+ years of hands-on experience building multi-channel journeys in Salesforce Marketing Cloud
- Experience in conducting rigorous multivariate testing and turning results into insights that can be actionable and scalable strategies
- Passionate about creating exceptional user experiences through the lenses of key metrics and business drivers
- Natural ability to make things happen while managing projects that are complex, interdependent, and ambiguous in a structured and focused manner
- Must be detail-oriented with an eye for overall user experience, and have excellent communication and project management skills
- Bachelor's degree in marketing or related fields required, experience in travel industry plus
Benefits
- Paid time off
- 401K retirement plan with company matched contributions
- Access to Medical, Dental, Vision, Life and Disability insurance
- Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
- Contribute up to $260 as a tax free benefit for public transportation or parking expenses
- Employee discounts, including discounted prices on purchase of Avis / Budget cars
- Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more
