Marketing Manager, Childrens Books (Open to Remote)

PRH_US - New York, NY

Full-time - Mid Level

Remote - New York, NY

251-500 employees

About the position

The Marketing Manager will join the Random House Children's Books Trade Marketing team to develop and execute marketing materials and campaigns for board and picture books. This role focuses on creating awareness and driving sales through collaboration with various teams, including School & Library Marketing, Audience Engagement, and Publicity.

Responsibilities

• Develop and execute marketing campaigns for select frontlist and backlist Board and Picture Book titles
• Guide overall strategy for Picture Book and Board lists seasonally
• Build in-house brands and characters
• Develop and manage marketing budgets for assigned titles
• Create and route campaign assets and materials
• Collaborate with design, digital marketing, school & library marketing, and publicity
• Represent campaigns, event strategy, and other opportunities in meetings
• Utilize market research and analytics to monitor trends and optimize marketing strategies
• Provide additional support to the Assistant Director as needed

Requirements

• At least 4-5 years of experience in marketing, preferably in book marketing
• Interest in working with books for young readers (ages 12 and under)
• Experience working with or reaching parents of young children is a plus
• Highly organized with effective communication skills
• Self-motivated and comfortable working independently and in a team
• Ability to multi-task in a fast-paced environment
• Willingness to learn and collaborate

Benefits

• Medical/Prescription drug insurance
• Dental insurance
• Vision insurance
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off