Marketing Manager, Childrens Books (Open to Remote)

$70,000 - $70,000/Yr

Penguin Random House - New York, NY

Full-time - Mid Level

Remote - New York, NY

251-500 employees

Educational Services

About the position

The Marketing Manager for Random House Children's Books will play a crucial role in developing and executing marketing materials and campaigns for board and picture books. This position aims to create awareness and drive sales by collaborating with various teams and utilizing market research to optimize strategies. The role is remote-eligible but requires alignment with Eastern Timezone working hours.

Responsibilities

• Develop and execute marketing campaigns for select frontlist and backlist Board and Picture Book titles.
• Guide overall strategy for Picture Book and Board lists seasonally; work closely with the Middle Grade Senior Manager to create a cohesive Young Readers strategy.
• Build in-house brands and characters.
• Develop and manage marketing budgets for assigned titles, ensuring effective allocation of resources.
• Create and route campaign assets and materials.
• Collaborate with design, digital marketing, school & library marketing, and publicity to ensure cohesive marketing plans and messaging.
• Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders.
• Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences.
• Provide additional support to the Assistant Director as needed.

Requirements

• At least 4-5 years of experience in marketing.
• Book marketing is strongly preferred.
• Interest in working with books for young readers (ages 12 and under) is a must.
• Experience working with or reaching parents of young children and similar audiences is a plus.
• Highly organized with the ability to communicate effectively and efficiently while maintaining attention to detail.
• Self-motivated worker comfortable working independently as well as with a team.
• Ability to multi-task in a fast-paced environment and remain solution-oriented.
• Willingness to learn and collaborate.

Benefits

• Commuter assistance
• Health savings account
• AD&D insurance
• Loan repayment program
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance
• Prescription drug insurance