Marketing Lead- Private Bank

PNC Bank-posted 2 days ago
Full-time • Mid Level
Onsite • Pittsburgh, PA
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At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced wealth management Marketing professional to join our team and drive marketing strategy and innovation. If you are passionate about driving measurable business impact and growing strategic business segments in the private bank space, we want to hear from you. This position is primarily based in a PNC location, Pittsburgh, PA; Philadelphia, PA; OR Tysons, VA. Responsibilities require time in the office or in the field on a regular basis. Experience in Private Banking/Wealth Management marketing is highly desired. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

  • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
  • Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
  • Contributes to thought leadership and builds consensus among partners.
  • Adapts to and optimizes for a changing business environment.
  • Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
  • Coordinates and influences complex, multi-functional program teams.
  • Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
  • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
  • Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
  • Acts as a point of contact with product and digital teams to coordinate strategy and development.
  • Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
  • Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
  • Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
  • Specific certifications are often required.
  • In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
  • Advertising
  • Competitive Advantages
  • Content Marketing
  • Customer Solutions
  • Digital Marketing
  • Marketing Programs
  • Marketing Strategies
  • Negotiation
  • Results-Oriented
  • Experience in Private Banking/Wealth Management marketing is highly desired.
  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
  • Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
  • In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
  • To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards .
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