Marketing Insights Analyst

Midcontinent•Edina, MN

9h•Hybrid

About The Position

As a Marketing Insights Analyst, you’ll drive the delivery of actionable market and performance insights that inform marketing strategy and growth decisions at Midco. This role focuses on evaluating competitive dynamics, offers, and campaign performance by leveraging complex data sets, dashboards, and industry resources, helping articulate the “why” behind results. You’ll collaborate closely with Marketing, Sales, Product, Finance, and other key teams to enable more informed, data‑driven decision‑making. This is a hybrid position working a minimum of 1 day per week from our Sioux Falls or Edina office with the option to work-from-home the remaining days.

Requirements

Bachelor’s degree (US or foreign equivalent) in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required. Master's degree in the above-mentioned fields also acceptable.
Minimum of 3 years analytics or related relevant experience.
SQL proficient
Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Nice To Haves

Possess a working knowledge and understanding of project management tools such as ServiceNow; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.

Responsibilities

Translate data into clear, compelling narratives that uncover the “why” behind performance and define the “so what” to drive action and strategic decisions.
Package insights into clear, actionable formats tailored to diverse audiences (marketing, sales leadership, executive teams).
Partner closely with Marketing, Sales, Product, Finance, and external stakeholders to answer business questions with clear analysis and recommendations.
Demonstrate strong presentation and communication skills, effectively conveying insights and recommendations to both technical and non-technical audiences.
Act as an analytics resource that connects teams to the right data and tools, strengthens collaboration, and drives shared understanding of performance drivers.
Apply strong business acumen to analyze performance, identify root causes, and implement effective, forward-looking solutions.
Set clear expectations, remove obstacles, and promote accountability, high standards, and practical, creative solutions.
Demonstrate integrity, professionalism, ethical judgment, and accountability in all responsibilities.
Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
Maintain reliable and predictable attendance as required by the position.
Perform other duties as assigned.