Marketing Director - Merchant Services

Wells Fargo•Atlanta, GA

1d•Hybrid

About The Position

Wells Fargo is seeking a Marketing Director to lead customer communications strategy and execution for Merchant Services. This role is responsible for developing clear, compliant, and customer-centric messaging across marketing and service communications, while ensuring alignment with brand standards, regulatory requirements, and business priorities. The leader in this role will balance strategic vision with hands-on execution, driving high-impact campaigns and overseeing critical communication processes in a fast-paced, highly regulated environment.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

Strong verbal, written, and interpersonal communication skills, with the ability to influence senior stakeholders
Expertise in professional writing and editing, with a passion for clear, concise, jargon-free financial services messaging
Deep understanding of Wells Fargo brand standards and writing guidelines (AP-style or similar)
Knowledge of Merchant Services products, operations, and customer communications lifecycle
Experience with regulatory and risk frameworks, including RCSA, and working within Legal and Compliance requirements
Proven ability to develop and execute strategic communication plans while also driving tactical implementation
Experience managing direct mail and email marketing campaigns, including operational execution and delivery
Strong organizational skills, attention to detail, and ability to manage multiple priorities under tight deadlines
Demonstrated leadership experience managing and developing high-performing teams
Results-oriented mindset with strong initiative and ability to operate in a fast-paced, complex environment

Responsibilities

Lead end-to-end communication planning and execution for high-priority and often confidential initiatives, including defining objectives, key messages, target audiences, tactics, and timelines
Own the customer communications strategy, processes, and controls across Merchant Services, ensuring alignment with brand voice and customer value proposition
Partner with Marketing, Product, Operations, Legal, and Compliance to deliver simple, clear, and effective customer communications
Oversee merchant agreement documentation, including terms and conditions, product addenda, and onboarding content, ensuring accuracy and regulatory compliance
Ensure all communications reflect current pricing, legal requirements, and payment network rules while simplifying complex language into clear, customer-friendly messaging
Manage direct mail and mass email campaigns, including content development, variable data setup, and execution
Maintain and govern inventory of marketing and communication assets, ensuring proper approvals, documentation, and record retention
Ensure all materials adhere to Wells Fargo brand standards, writing style guidelines, and regulatory expectations
Drive continuous improvement of communication processes, enhancing efficiency, quality, and customer experience
Balance creativity and agility with strong quality assurance, proofreading discipline, and attention to detail
Lead, coach, and develop a team of senior individual contributors, fostering a high-performance, results-oriented culture
Influence senior leadership and stakeholders through clear insights, recommendations, and strong executive communication