Marketing Coordinator

GCX Healthcare Solutions•Franklin, MA

25d•Hybrid

About The Position

You will be a key member of the GCX Marketing Team and work with various members of the GCX commercial team to support the development of marketing material for product launches, campaign strategy, and event planning and coordination. This role will contribute to strategic events planning and coordination, promotional campaign development, and support with virtual customer product demonstrations. The ideal candidate for this position is highly organized, motivated to grow within the organization, thrives in an environment of creativity and accountability, and can perform at a high level across a wide array of assignments. This role reports to the Marketing Communications Manager.

Requirements

Requires a minimum bachelor's degree in business, marketing, or related field
Requires 0–3 years of marketing experience (internships considered)
Effective communicator with the ability to work cross-functionally
Solid understanding of the Microsoft Office Suite (Outlook, PowerPoint, Excel, etc.) and design tools such as Canva or Adobe Creative Suite
Ability to work proactively and be self-motivated
Fast learning capabilities with the intent of working independently on tasks

Nice To Haves

Industry experience in biotech, pharma, med tech, or health tech/digital health IT is preferred
Experience with HubSpot and WordPress is a plus
Agile, creative thinker with the ability to flex between multiple projects, priorities, and deadlines

Responsibilities

Create, edit, and approve marketing collateral, including print and digital assets: product sheets, presentations, website content, social media artwork, videos, and more
Support planning and coordinating GCX’s presence at industry events (i.e., tradeshows) and internal meetings, including logistics, booth preparation, pre- and post-event follow-up, and lead management
Assist in the development and maintenance of marketing analytics dashboards
Work collaboratively to manage lead funnel, website updates and layout, product pages, and ensure content and brand accuracy across all GCX channels
Work closely with the product management team on cross-functional product development projects and support with creative assets
Manage the advertising and promotion (AdProm) content approval process
Contribute to the strategy and execution of social media content and engagement management
Handling content calendars (social media, email, etc.) and assisting in the design and creation of visual content using tools such as Canva
Support virtual product demonstrations for prospective customers