Marketing Coordinator

Kane Innovations•Millcreek Township, PA

19d•Onsite

About The Position

The Marketing Coordinator supports the development and execution of marketing initiatives across the company. This is an excellent opportunity for a recent graduate or early-career professional looking to grow their skills in marketing within a well-established manufacturing and architectural products company.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
Strong writing, editing, and proofreading skills.
Proficiency with Microsoft Office (Word, Excel, PowerPoint).
Strong organizational and time-management abilities.
Ability to manage multiple tasks and shifting priorities in a fast-paced environment.
Interest in learning about architectural products, construction industries, and manufacturing.

Nice To Haves

Basic experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
Experience with website CMS editing.
Familiarity with social media management tools and LinkedIn.
E-mail management or CRM experience (ex. Mailchimp, Salesforce or similar).
Basic experience with first hand content capture (still photography or video)

Responsibilities

Assist with the creation, editing, and distribution of marketing materials, including brochures, presentations, product sheets, cut sheets, case studies, and proposals.
Maintain and update marketing files, photo libraries, brand assets, and product documentation.
Support the planning and execution of marketing campaigns and brand initiatives across all product divisions.
Ensure highest standard and consistent application of Company brand and marks, as well as products.
Update and maintain website content, including product pages, blog posts, news updates, and project highlights.
Draft social media posts and assist with managing content calendars for multiple platforms.
Help create and edit content (photo, video, graphics) for marketing use.
Coordinate email campaigns, announcements, and newsletters through approved platforms.
Work with executive team on strategic implementation.
Assist the sales team with customized collateral, product information, and customer-facing materials.
Maintain an organized library of up-to-date sales assets.
Track lead inquiries, marketing-generated opportunities, and follow-up communication where needed.
Support planning, logistics, and booth preparation for trade shows, industry events, and conferences.
Assist with promotional items, signage, materials shipments, and post-event reporting.
Conduct basic research on competitors, industry trends, and target markets.
Gather information to support product positioning and marketing strategy.
Assist with internal communication materials (announcements, highlights, branded content).
Coordinate with engineering, project management, and operations to ensure accurate and consistent product information.
Provide general administrative support to the project management and sales teams.