Marketing Coordinator

HollyNew York, NY

About The Position

Holly is hiring a Marketing Coordinator to support our growing go-to-market presence across conferences, LinkedIn, and webinars/owned content. This is a hands-on role focused on logistics execution, content coordination, and keeping our marketing engine organized and running smoothly. You’ll work closely with the Head of Go-to-Market, cofounders, and cross-functional teammates to ensure Holly shows up sharp at industry events, maintains a consistent LinkedIn presence, and produces webinars and content that engage our government audience. This is an opportunity to define the language and organizational posture that Holly uses to connect with public servants across the country. We are an AI-native company that is committed to communicating openly with our customers with authenticity. Help us do that better!

Requirements

  • 1–3 years of experience in marketing, event coordination, or demand generation (B2B or public sector experience is a plus, not a requirement).
  • Highly organized and detail-oriented — you don’t let things slip through the cracks.
  • You use AI to move faster but never to write slop.
  • Comfortable managing multiple workstreams and deadlines at once.
  • Strong written communicator who can draft clean LinkedIn copy and professional emails.
  • Familiar with tools like HubSpot, Canva, LinkedIn, Google Workspace, and Zoom (or similar webinar platforms).
  • Willing to travel to conferences several times per year.
  • Curious about government, public policy, or GovTech — bonus if you’ve worked in or around the public sector.
  • No task is too small. You take pride in making things run well.

Nice To Haves

  • B2B or public sector experience
  • Worked in or around the public sector

Responsibilities

  • Coordinate logistics for industry conferences (CALPELRA, IPMA-HR, League of California Cities, etc.) — booth setup, shipping, travel, hotel blocks, staffing schedules, and vendor management.
  • Manage event inventory: signage, merchandise, printed materials, and booth assets.
  • Support pre-event planning and post-event follow-up, including lead capture in HubSpot, attendee tracking, and sales handoff.
  • Help evaluate new conference opportunities and track ROI across events.
  • Draft and schedule LinkedIn posts for Holly’s company page and support team members with post ideas, copy, and formatting.
  • Maintain a content calendar tied to product launches, conference appearances, client wins, and industry moments.
  • Track engagement metrics and identify what’s working.
  • Coordinate end-to-end webinar production: scheduling, speaker prep, registration pages, promotion, day-of logistics, and post-event follow-up.
  • Help develop other owned content moments — newsletters, case study distribution, thought leadership placement.
  • Keep marketing assets organized and up to date (one-pagers, slide decks, demo videos).
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