Marketing Coordinator

$58,240 - $62,400/Yr

Exovations - Cumming, GA

Full-time - Entry Level

Cumming, GA

Specialty Trade Contractors

About the position

The Marketing Coordinator at EXOVATIONS will play a crucial role in driving the success of the company's marketing initiatives. This position focuses on digital marketing, social media management, and executing PPC campaigns to enhance the company's visibility and lead generation efforts. The coordinator will support both traditional and digital marketing activities, ensuring that marketing strategies are effective and aligned with the company's growth objectives.

Responsibilities

• Assist in reducing the cost of qualified leads year-over-year to achieve targeted margins.
• Support the production of ROI for all Digital Marketing platforms at targeted levels.
• Contribute to meeting or exceeding appointment goals needed to achieve annual revenue targets.
• Ensure the quality of leads are consistent with EXOVATIONS ideal clients.
• Research new and alternative approaches to achieve expected results in digital marketing.
• Analyze website, paid search, SEM, and traditional marketing campaign performance against KPIs and create reports and recommendations.
• Perform keyword research and management for paid search.
• Create pivot tables for paid search audiences and keyword management.
• Monitor SEO of company website and competitor websites, identifying areas of opportunity.
• Act as the administrator for company social media accounts and manage online profiles.
• Support the management and execution of Google PPC Campaigns and creation of new campaigns.
• Assist with website presence by creating blog posts, content, press releases, and case studies.
• Ensure website photo gallery is maintained by properly resizing, tagging, coding, and uploading project photos.
• Coordinate project photoshoots with clients and photographers.
• Maintain CRM data and reporting.
• Assist in planning and attending company meetings, outings, home shows, and community events.
• Design print material for trade shows and events, with review and approval of the Sales Director.
• Assist with designing ads for printed media and developing written content for blogs and online opportunities.
• Prepare and distribute the company's monthly newsletter.

Requirements

• Bachelor's degree in marketing, communications, or a related field, preferred.
• 1-3 years of experience in marketing, communications, or a related field, preferred.
• Proficient in MS Office 365 (Word, Excel, PowerPoint, and Outlook).
• Experience in Adobe Suite - specifically Photoshop, InDesign, & Illustrator.
• Exemplary communication (verbal and written), organization, and presentation skills.
• Motivated and goal-oriented drive to exceed personal and company expectations.
• Ability to take direction and multi-task.
• Acute attention to detail and a good eye for graphic design.
• Digital Marketing Strategy, Plan & Execution skills.
• Advertising ROI Calculations & Analysis expertise.

Benefits

• Bonus Eligible
• Health, Dental, Vision Insurance
• 401k with company match
• Career advancement opportunities