Marketing Communications Coordinator

Caterpillar•Irving, TX

1d•Onsite

About The Position

Caterpillar Remanufacturing Division (Cat Reman) is seeking a Marketing Communications Coordinator to support the execution of eCommerce content and social media for Cat Reman and On-Highway Truck Engines. This role is located in Irving, TX, and requires five days a week in the office. The position focuses on improving the completeness, accuracy, and effectiveness of product content across eCommerce platforms and managing day-to-day social media execution aligned with strategy and brand standards. This role is critical for closing content gaps, enhancing customer experience, and supporting growth objectives by improving product discoverability, trust, and conversion in the online sales platform. Success requires strong attention to detail, a customer-back mindset, and the ability to collaborate across teams with open and direct communication. The coordinator will be expected to act with urgency, think differently to improve scalable processes, and accelerate early wins that enhance customer experience and support growth objectives. This role offers hands-on ownership of work that directly improves customer experience across eCommerce and social media channels, building practical experience in digital marketing, product content, customer-focused communication, and performance tracking within a global brand. The individual will work across teams, contribute to visible business priorities, and help shape scalable processes that support growth.

Requirements

Customer Focus (Basic): Understands the importance of customer needs and satisfaction in marketing decisions.
Supports creation of content that reflects customer value and clarity.
Collaboration (Basic): Works effectively across teams to deliver aligned marketing execution.
Demonstrates openness to feedback and cross-functional input.
Creativity (Basic): Contributes creative ideas for content and campaign execution.
Applies creative thinking to improve marketing outputs.
Effective Communication (Basic): Communicates clearly in written and verbal formats.
Ensures accuracy and clarity in customer-facing content.
Relationship Management (Basic): Builds productive working relationships with internal partners.
Supports coordination with stakeholders and vendors.
Promotion & Marketing Communications (Basic): Understands foundational marketing communication techniques and channels.
Supports integrated use of digital channels including eCommerce and social media.

Nice To Haves

4 year degree in Marketing, Communications, or similar work experience
Familiarity with eCommerce platforms, product content management, or SEO fundamentals
Experience with social media content creation and performance tracking
Strong attention to detail and ability to manage execution-oriented work
Interest in learning structured processes, tools, and marketing systems
Experience using Adobe Express and Microsoft Office 365 to create deliverables
Prior internship experience at Caterpillar or within a similar industrial, manufacturing, or B2B environment is a plus

Responsibilities

Help improve the completeness, accuracy, and quality of Cat Reman product content to create a stronger online customer experience.
Identify opportunities to strengthen product names, categories, images, and descriptions to improve discoverability and help customers find the right solution faster.
Support new product introductions by helping build scalable, consistent processes that make content setup more efficient and repeatable.
Partner across teams to develop content that supports customer experience, improves findability, and helps drive conversion.
Contribute to clear, customer-focused, SEO-aligned product descriptions that build confidence and support better buying decisions.
Help identify practical tools and process improvements that create quick wins and support more consistent execution.
Create and publish day-to-day social media content for On-Highway Truck Engines that supports brand visibility and key business priorities.
Develop Cat Reman social media content tailored to industry channels, brand voice, and customer needs.
Create content within established brand, strategy, and governance guidelines to support consistency and quality.
Develop and publish content that helps increase engagement and brings business priorities to life.
Track social media performance and apply insights to improve content effectiveness, engagement, and future execution.
Support marketing campaigns and creative development projects that advance business priorities and customer communication goals.
Communicate clearly and collaborate across teams to keep work aligned to changing priorities and support timely execution.