Marketing Campaign Lead

Full-time - Mid Level

Hybrid - Poznan, OH

10,001+ employees

Professional, Scientific, and Technical Services

About the position

At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities, collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client's challenges of today and tomorrow. Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose.

Responsibilities

• Collaborating with business leaders to develop, launch, and measure content marketing strategies and plans aligned with strategic KPIs such as brand visibility, media coverage, analyst perceptions, and pipeline impact.
• Leading the development of key content pieces and campaigns, ensuring relevance, quality, and customer-centricity throughout the process.
• Activating the Capgemini Invent brand through external and internal communications initiatives and assets, including global web content, reports, blog articles, newsletters, press articles, analyst reports, video, podcasts, social, and events.
• Managing a network of internal and external suppliers, providing feedback and guidance to content creators as needed.
• Analyzing campaign effectiveness through data analysis and make recommendations for continuous improvement.
• Analyzing and collaborating with respective marketers to develop thought leadership and marketing content for collateral to enhance campaign effectiveness.
• Coaching and managing other more junior marketers to deliver Invent Marketing assets and campaigns.

Requirements

• Mid to Senior level marketing experience with a focus on campaign and budget management; B2B IT/Consulting or Services marketing experience preferred.
• Proficiency across digital channels, with the ability to adapt and optimize content for different platforms.
• Strong project management skills, with the ability to lead cross-functional teams and meet tight deadlines.
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
• Proven ability to build and maintain relationships internally and externally.
• Highly collaborative, proactive, and innovative approach to work.
• Fluent in spoken and written English.

Benefits

• Private medical care with Medicover with additional packages (e.g., dental, senior care, oncology) available on preferential terms.
• Life insurance and 40+ options on our NAIS benefit platform, including Netflix, Spotify or Multisport.
• Hybrid working model that fits your life - after completing onboarding, connect work from a modern office with ergonomic work from home thanks to HO package (including laptop, monitor, and chair).
• Early support thanks to Buddy Programs: learn in the flow of work alongside our experts who collaborate on top-tier solutions for global enterprises, including 145 Fortune 500 companies.
• Access to over 70 training tracks with certification opportunities (e.g., GenAI, Excel, Business Analysis, Project Management) on our NEXT platform.
• Free access to Education First languages platform, Pluralsight, TED Talks, Coursera and Udemy Business materials and trainings.