Marketing Automation Specialist (Scottsdale, AZ)

Arrowhead Credit Union Careers•Scottsdale, AZ

5d•Onsite

About The Position

Arrowhead Credit Union is seeking a Marketing Automation Specialist for its new location in Scottsdale, Arizona. This role is responsible for executing the organization’s automated marketing program to enhance the image of Arrowhead Credit Union, achieve organizational objectives, and create operational efficiencies. The specialist will analyze data, processes, and communication channels to develop, implement, and optimize strategies for automated marketing campaigns. The position emphasizes exceptional member service and collaboration with various departments and external vendors.

Requirements

Gift for creating engaging information that informs, educates, and builds excitement around organizational projects.
Ability to collaborate with key partners.
Experience executing automated marketing programs.
Ability to analyze data, processes, and communication channels.
Skills in developing, implementing, and optimizing strategies for automated marketing campaigns.
Understanding of Customer Relationship Management (CRM) systems.
Experience coordinating multi-channel communication strategies.
Experience managing agency and freelance designers.
Proficiency in developing communication deliverables to meet brand standards (copywriting, modifying design files, HTML code).
Experience managing vendor relationships.
Experience leading the development and integration of campaign criteria, data, and creative into automation programs.
Ability to execute automation campaigns on time and within budget.
Skills in monitoring and measuring campaign performance and refining tactics.
Knowledge of industry best practices for automation programs.
Ability to regularly report on program health against key metrics.
Experience managing the development and evolution of brand email templates.
Assists with development of annual marketing budget and plan.
Experience with BSA laws/regulations applicable to area(s) of responsibility.

Nice To Haves

Experience in the credit union industry.

Responsibilities

Provides exceptional member service and uses Service Standards in every work-related interaction.
Actively participates in meeting the goals of the department and the Credit Union.
Uses organizational tools and techniques to complete tasks on time and successfully manage multiple competing priorities simultaneously.
Takes the lead to identify opportunities for automated campaigns that bring value to members and create operational efficiencies.
Collaborates with various departments to understand core systems and data sources to define campaign objectives.
Leads the development of campaign architecture by working with technical departments and third-party vendors.
Applies member and relationship information from the Customer Relationship Management (CRM) system to target audiences, preferences, and key data attributes to achieve campaign objectives.
Coordinates a multi-channel communication strategy that delivers to campaign objectives, gaining agreement from key stakeholders.
Manages agency and freelance designers to create campaign deliverables.
Develops communication deliverables to meet brand standards, including copywriting, modifying design files, and/or HTML code.
Manages vendor relationships, including selection, negotiating program costs, and resolving service requests/issues.
Leads the development and integration of campaign criteria, data, and creative into the automation program.
Executes automation campaigns on time and within budget.
Monitors and measures campaign performance, refining tactics to ensure optimal effectiveness.
Manages and grows the automation program following industry best practices.
Regularly reports the health of the automation program against key metrics.
Manages the development and evolution of brand email templates.
Assists with the development of the annual marketing budget and plan.
Leads batch sent campaigns as needed.
Maintains a working knowledge of BSA laws/regulations applicable to area(s) of responsibility and complies with all BSA laws/regulations.
Performs other duties as necessary consistent with education and experience to achieve the goals of the credit union and department.