Marketing Automation Specialist

South Carolina Federal Credit Union•North Charleston, SC

22h•Onsite

About The Position

South Carolina Federal Credit Union is currently seeking a Marketing Automation Specialist to join our team of outstanding Marketing professionals in North Charleston, SC. This role is responsible for managing the marketing automation tech stack, designing and implementing automated marketing workflows, creating online content, exploring new electronic delivery technologies, and planning targeted email communications. The specialist will monitor campaign performance, collaborate with internal and external partners, conduct A/B tests, ensure compliance with privacy policies and regulations, and manage projects effectively. Additionally, the role involves researching tech innovations, supporting digital marketing efforts, and troubleshooting platform issues.

Requirements

Possess a bachelor's degree in marketing or in similar or related field or equivalent work experience.
Possess a minimum of three years of similar or related experience working in digital marketing.
Possess direct working experience writing marketing copy and creating appealing visuals for e-mails, websites, and promotions.
Possess direct working experience planning and implementing and evaluating electronically targeted email/web communications and campaigns.
Possess direct working experience creating and editing visuals and content utilizing Adobe Creative Suite and HTML.
Possess direct working experience with marketing automation software.
Possess knowledge of marketing compliance.
Possess knowledge of consumer behaviors, market segmentation, and the financial industry.
Possess demonstrated ability to communicate professionally and effectively both verbally and in writing.
Possess demonstrated interpersonal skills and the ability to work cooperatively with others.
Possess demonstrated ability to effectively plan and organize multiple tasks and projects.

Responsibilities

Manages marketing automation tech stack, data feeds, and related vendor relationships.
Designs, implements, and analyzes automated marketing workflows.
Creates appealing visuals and copy for online properties.
Explores and implements new electronic delivery technologies to increase sales leads.
Plans and implements electronically targeted email communications and potentially browser push, in-app messaging, SMS to members based on credit union needs.
Monitors email/web promotional campaigns, trends, and statistics to evaluate performance and effectiveness and make recommendations to management.
Collaborates with internal partners and external vendors to ensure all online properties function effectively, are guided by business objectives, excellence in copywriting, and showcase standardized brand elements across all properties.
Performs A/B tests regularly to increase the effectiveness of digital messaging programs.
Ensures privacy policies are followed.
Stays current on email deliverability requirements and regulations (CAN-SPAM, GDPR, etc.) and utilize those findings to improve marketing initiatives.
Ensures projects are managed on time, accurately, within budget, and produce quality results.
Identifies and troubleshoots platform and data feed-related issues.
Researches and provides guidance regarding the latest tech innovations, new business initiatives, third-party solutions, and effective templates and strategies.
Supports all levels of digital marketing team efforts as needed, such as graphics, website, project management, reports, presentations, emergency communications, and digital advertising.