Marketing Audience Strategy Lead-Vice President

Full-time - Senior

Remote - Columbus, OH

Credit Intermediation and Related Activities

About the position

The Marketing Audience Strategy Lead-Vice President role is a strategic leadership position within the Consumer and Community Banking Marketing Transformation team. This position focuses on guiding the marketing audience vision and driving audience modernization efforts across key functions and lines of business. The lead will collaborate with various stakeholders to develop interim and target state audience strategies, ensuring alignment with the firm's customer-obsessed marketing vision.

Responsibilities

• Support Marketing Audience Modernization across Consumer & Community Banking by partnering with Data & Analytics, Line of Business Marketing Teams, Performance Marketing, Finance, Product, and Technology.
• Assist in developing a shared omni-channel vision for defining, managing, and executing marketing audiences across platforms, channels, and products.
• Draft strategic and executable plans, including timelines, resource requirements, and dependencies for creating data features and foundational populations across Marketing LOBs.
• Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls for target state Audience Definition and Management.
• Scope problems, identify major issues and actionable opportunities, design solutions, and quantify potential bottom-line impact.
• Assist with interim strategy development for managing audiences for existing campaigns, including interactions between CDP, P&I, and Sales Force Marketing Cloud.
• Draft business cases for Audience Modernization efforts, ensuring economic value is driven by key capabilities.
• Develop communication plans for audience modernization.

Requirements

• 6 years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
• Experience in driving marketing/digital transformation and change management within a large organization.
• Ability to develop strong partnerships and work collaboratively as a team player.
• Strong analytical, problem-solving, and planning skills.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously under tight deadlines.
• Curious and analytical thinker, able to distill data and use it to develop and drive strategies.
• Excellent written and oral communication skills; highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
• Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets.

Nice-to-haves

• Consulting or financial services industry experience.
• Ability to advocate for customer experience and champion consistent user experiences across all assets and channels.
• Strong collaboration and partnership skills with cross-functional teams including design, research, digital, creative, technology, and execution.