Marketing Assistant

$41,600 - $45,760/Yr

Hargrave Family Law - Dallas, TX

Full-time - Entry Level

Dallas, TX

Professional, Scientific, and Technical Services

About the position

The Marketing Assistant at Hargrave Family Law is a full-time role focused on supporting the firm's marketing efforts through various creative and collaborative tasks. This position is not limited to social media marketing; it encompasses graphic design, content creation, event coordination, and the execution of comprehensive marketing campaigns. The ideal candidate will thrive in a fast-paced environment and contribute to the firm's mission of helping clients navigate family law matters with dignity and respect.

Responsibilities

• Proficiency in Adobe Suite for graphic design tasks.
• Engage with social media accounts: Instagram, Facebook, Twitter, Google+, LinkedIn, YouTube. Create, schedule and publish social media content. Maintain an active presence across all social media platforms.
• Develop and execute social media campaigns, including corresponding downloadable client resources.
• Provide weekly report to the Owner, Executive Director, and Director of Sales and Marketing.
• Create, schedule, and publish engaging content on multiple platforms for multiple marketing initiatives; monitor engagement metrics.
• Design materials for email marketing campaigns, and monitor metrics (i.e. open rates).
• Manage client testimonial acquisition, usage, publication, and storage.
• Assist with website content maintenance and development.
• Coordinate and manage logistics for workshops, webinars, and other marketing events, lunches, seminars, webinars, speaking events, etc. to support marketing efforts.
• Create video/electronic content from existing content to support marketing efforts.
• Develop downloadable materials/resources related to podcast shorts, post same across social media.
• Assist with the creation of landing pages for the Firm's website related to any/all marketing efforts.
• Develop revised newsletter template(s); create additional content for newsletters. Monitor and report open rates, other metrics, and statistics.
• Create additional video content to support marketing efforts. Arrange for, edit, optimize, and manage FAQ videos.
• Create additional digital and print materials to support all marketing efforts, including advertisements for digital and print marketing, event sponsorships, and community engagement initiatives.
• Ensure all advertising complies with State Bar of Texas (SBOT) advertising materials requirements, in conjunction with the Director of Marketing Sales.
• Research, source, recommend, and design marketing/promotional items.
• Assist with sourcing and procuring gifts for lead referral sources, VIPs, etc., as needed.
• Write and submit blog posts and presentations for approval by the Owner, Executive Director, and/or Director of Sales and Marketing; publish same across all platforms.
• Manage contact database, ensuring it is up to date, data inclusive, and contacts are tagged correctly.
• Assist with maintenance of content on website. Develop content edits on website for approval by the Executive Director, and/or Director of Sales and Marketing approval.

Requirements

• Strong proficiency in graphic design (Adobe Suite); submission of a portfolio is required.
• In-depth knowledge of social media marketing trends and tools, requirements, and metrics.
• Affinity for technology, knowledge of IT systems and information processing systems, capable of learning new systems quickly.
• Proficient in video creation, editing, optimizing, and creating and utilizing video cuts/shorts/reels as additional resources.
• Proficient in gleaning and creating digital text assets from video content.
• Savvy in knowledge of marketing trends as they relate to social media.
• Excellent writing, grammar, and proofing skills with attention to detail.
• Highly organized with the ability to multi-task and meet deadlines.
• Strong collaborative interpersonal skills, and works well with a team.
• Ability to exercise high levels of discretion, confidentiality, sensitivity, and integrity.

Benefits

• Paid Holidays (11, immediate)
• PTO (@ 90 days)
• Health Insurance (@ 60 days, partially subsidized)
• Life & AD&D insurance of $10,000 (@ 60 days, subsidized)
• Dental/Vision/additional Life insurance available (@ 60 days, @ employee cost)
• Employee Assistance Program (EAP)
• Long & Short Term Disability Insurance (@ 180 days, subsidized)
• 401(k) benefits (@ 1 year with employer contributions)
• Cell phone reimbursement
• Remote/Hybrid work locations for most positions
• Continuing education opportunities