Marketing and Events Coordinator

$36,090 - $43,330/Yr

Lehigh University - Bethlehem, PA

Full-time - Entry Level

Onsite - Bethlehem, PA

Educational Services

About the position

The Marketing and Events Coordinator at Lehigh University plays a crucial role in supporting the College of Business's marketing initiatives. This full-time position involves assisting in the development and execution of marketing campaigns, managing projects, coordinating events, and collaborating with various teams to ensure effective marketing strategies. The role is integral to enhancing the visibility and engagement of the College's programs both online and offline.

Responsibilities

• Assisting with the development and execution of compelling marketing campaigns
• Managing projects and coordinating events originating from the Dean's office
• Collaborating with cross-functional teams to ensure seamless marketing initiatives
• Maintaining accurate records and ensuring adherence to marketing guidelines
• Participating in the planning and implementation of digital marketing strategies

Requirements

• High school diploma or GED; Associate's Degree in Marketing or Website Building preferred
• One to three years related work experience; two to three years in marketing, website and social media content management, events planning and/or customer service preferred
• SEO web content knowledge
• Industry measurements of social media platforms
• Proficiency in Photoshop, Audacity, Drupal, and Microsoft Office (PowerPoint, Excel)

Nice-to-haves

• Experience in customer service
• Knowledge of digital marketing strategies

Benefits

• Competitive benefits packages
• Professional development opportunities
• Commitment to work-life balance