Marketing and Communications Manager, Pipeline Software Solutions

DNV • Houston, TX

3d • Hybrid

About The Position

DNV is seeking a Marketing and Communications Manager to accelerate growth for its Pipeline product line. This role involves developing and executing strategic marketing initiatives to position DNV as a trusted partner for pipeline infrastructure solutions. The manager will own the marketing strategy and execution for specific software products (Synergi Gas, Synergi Pipeline, Synergi Pipeline Simulator, and Synergi Liquid), working closely with global campaigns, product management, sales, and regional marketing teams to create campaigns that appeal to pipeline engineers and executives. The position requires both strategic thinking and hands-on execution, focusing on integrated marketing campaigns to drive awareness, generate qualified leads, and support revenue growth. The role is part of a global network of marketing professionals within DNV.

Requirements

• Strategic thinking and hands-on execution.
• Ability to develop and execute integrated marketing campaigns.
• Experience in creating compelling content (thought leadership, case studies, testimonials, technical marketing materials).
• Experience with multi-channel demand generation strategies (SEO, social media, PR, paid advertising).
• Understanding of digital customer journeys and omnichannel experiences.
• Skills in performance tracking and optimization to demonstrate ROI.

Responsibilities

• Develop and execute marketing and communications plans aligned with business objectives and marketing priorities to enhance reach, reputation, relationships, and revenue.
• Collaborate with product, sales, and regional marketing teams to ensure marketing strategies align with business goals and customer needs.
• Design targeted marketing campaigns to acquire new customers and build repeat business.
• Create compelling content, including thought leadership, case studies, customer testimonials, and technical marketing materials that resonate with pipeline operators.
• Drive demand generation through multi-channel strategies including SEO, social media, PR, and paid advertising.
• Test and adopt emerging marketing technologies to gain a competitive advantage and exceed performance targets.
• Own the digital customer journey, ensuring a frictionless customer experience across all touchpoints of an omnichannel customer buying journey.
• Demonstrate ROI through performance tracking and optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed