MARKETING AND COMMUNICATIONS COORDINATOR

CATHOLIC CHARITIES FAMILY AND COMMUNITY SERVICES•City of Rochester, NY

5d•$23 - $26•Onsite

About The Position

As a regional agency of Catholic Charities of the Diocese of Rochester, Catholic Charities Family and Community Services (CCFCS) has been serving our community for over 100 years. We walk with people when they are at their most vulnerable as they journey toward independence to reach their full human potential, advocate for those in need throughout all stages of life; and work in partnership with faith communities of all denominations and those who are committed to addressing local needs. If you’re looking for an opportunity to express and explore your passion for helping others, then join a team that truly makes a difference DAILY, in people's lives. Don't miss out on being a part of something special! Reporting to the Director of Marketing and Communications, the Marketing and Communications Specialist will assist in the execution of CCFCS’s marketing strategies, marketing communications and public relations activities. The Marketing and Communications Specialist will work directly on marketing and communications activities that promote, enhance, and protect the organization's brand reputation. Must be creative and thoughtful on how new media technologies can be utilized, and how to demonstrate their impact. Must have enthusiasm and passion for the mission of Catholic Charities Family and Community Services. The key goal for this position is to advance the awareness of the organization's mission and impact in the community among our target audiences, and to drive partner and donor support for the organization. This individual will work with CCFCS’s communications products and services including: e-newsletters and print publications, social media, web content and communications, email, media and public relations, and all marketing communications. This individual will work closely with the Director of Marketing and Communications to effectively support ongoing and collaborative communication amongst all program staff and follow trauma-informed language guidelines along with agency brand standards and styles.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Journalism, Communications or a related field is preferred.
An equivalent combination of education and experience will be considered.
Minimum of two years of experience in marketing and communications.
Demonstrated experience with all social media platforms, collateral support and graphic design to advance the organization's mission and goals.
Successful writing and editing experience with a variety of online media for external audiences.

Responsibilities

Proficiency in the use of basic graphic design tools such as Canva, Adobe Illustrator, and Adobe Photoshop
Assist in the creation of: Print collateral for agency including program-specific collateral, Power-point decks, Graphics for agency website or internal intranet, Miscellaneous design for events, as needed
Support communications, which include: Conceptualizing and creating editorial content for our integrated social media platforms, Proficient in all social platforms, Coordinate social media content across platforms, Create organic and paid posts on each platform, Understand, report on and utilize analytics to guide social media strategy, Respond to comments and messages, with guidance from Director and when necessary, Assist with interviewing, writing, and coordinating story sharing of both client and staff successes, Assist with story creation and design content relating to corporate partners, community partners, donors
With guidance from the Director, monitor media mentions of CCFCS requiring response or intervention. This includes: Google reviews, social media comments and inquiries in our CCFCS News inbox
Working with Director of Development and Web Consultant: Implement for content/graphic updates to agency website, Work with web consultant on creation of new pages or updates to current templates, Implement updates to agency intranet pages managed by Marketing and Communications.
Working with the Director and CCFCS’ marketing agency, support the development and execution of an agency-wide brand identity project.
Maintain internal and external brand engagement standards
Assist with the rebuilding and management of our marketing library that will serve as the key reference for all staff that supports engagement with our clients and the community in meaningful ways. It will include guidelines for use of logo, email signatures, templates
Must be proficient in the use of Microsoft products such as Word, Excel, Outlook, Teams, PowerPoint.
Assist in the development and execution of successful press events, such as ribbon cutting ceremonies and speaking engagements
Collaborate with Development/Marketing team on aspects of donor engagement/communication strategy as necessary
Maintain a high level of confidentiality when working with sensitive client, staff or donor information
Participates in relevant Agency meetings and/or trainings
Actively pursues development of professional competencies related to job role performance through reading, supervision, in-service training and attendance at conferences and workshops.
Awareness and active support of the Agency's Mission, Vision, Values and Strategic Plan. Including, but not limited to, supporting the Agency's Core Competency initiatives of being Collaborative and Community Focused, Innovative and Entrepreneurial, and Culturally Competent and Diverse
Other duties as assigned