Marketing and Brand Management Specialist

Paul Mitchell Schools • Roswell, GA

4d • $60,000 - $65,000 • Onsite

About The Position

Paul Mitchell The School in Roswell, GA is seeking a full-time Marketing and Brand Management Specialist to join our team. In this full-time role, you will make a direct impact by shaping our brand, driving student enrollment, and supporting our admissions and service goals. You will work full-time with a consistent schedule that supports collaboration with our campus leadership, admissions teams, and digital marketing agency. Your role will involve regular interaction with team members, participation in on-campus events, and hands-on campaign management across both digital and physical platforms. Each day, you will blend strategic planning with hands-on action, developing and executing campaigns that build our brand and attract future beauty professionals. You will leverage the latest in AI and digital marketing to create innovative initiatives across social media, email, paid media, and community outreach. Collaborating closely with campus leaders and our admissions team, you will ensure every campaign aligns with our unique brand identity. Your day will include monitoring analytics, refining strategies for optimal results, and working with vendors and our digital agency to maximize campaign impact. You will help manage content calendars, update the website with fresh blogs and features, and support recruitment events and open houses. Throughout, you will champion brand consistency, engage prospective students, and track campaign performance to share insights with leadership.

Requirements

• 2+ years of marketing experience with both strategy and hands-on execution
• Proficiency in social media management, content marketing, email marketing, SEO/SEM, paid media (Google Ads, Facebook/Instagram), analytics (Google Analytics, social insights), and use of multiple AI platforms
• Familiarity with marketing automation platforms and lead-nurturing workflows
• Strong copywriting, storytelling, and creative campaign development skills
• Data-driven decision-making skills and ability to measure ROI and present findings
• Excellent cross-functional collaboration, project management, and vendor coordination
• Strong written and verbal communication with polished, professional presence

Nice To Haves

• BA/BS in marketing, communications, business, or related field (non-degree marketing training also considered)
• Experience in education, higher education, beauty/retail, or premium brands

Responsibilities

• Shaping our brand
• Driving student enrollment
• Supporting admissions and service goals
• Developing and executing campaigns that build our brand and attract future beauty professionals
• Leveraging AI and digital marketing to create innovative initiatives across social media, email, paid media, and community outreach
• Collaborating closely with campus leaders and our admissions team to ensure campaign alignment with brand identity
• Monitoring analytics and refining strategies for optimal results
• Working with vendors and our digital agency to maximize campaign impact
• Managing content calendars
• Updating the website with fresh blogs and features
• Supporting recruitment events and open houses
• Championing brand consistency
• Engaging prospective students
• Tracking campaign performance to share insights with leadership

Benefits

• Paid time off (PTO)
• Insurance options
• A 401(k)
• Employee discounts on products and services
• Opportunities for pay advancement based on performance and leadership development
• Monthly paid staff training days
• Opportunities to participate in student-run clubs and FUNraising efforts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree