About the position
The Market Development Manager, Biomarker Research is responsible for developing and executing demand generation campaigns and strategy to support the growth of the Biomarker Research business in the Americas. As the successful candidate, you must have a strong scientific and business understanding of this market and be networked within the associated communities. You will act as a business owner, analyze key performance indicators, integrate them with your broader market knowledge, and arrive at impactful conclusions that explain observed business results and provide strategic directions to support commercial success. Further relying on your market knowledge and business analysis, you will develop a creative, multi-channel marketing communication strategy that drives demand, lead generation and market visibility, while maintaining relevance to external variables such as market trends and competitive positioning.
Responsibilities
- Conceive and support the execution of creative, measurable, multi-channel outbound marketing campaigns that address the customer's buying journey and Americas commercial objectives
- Drive participation in regional trade shows, own the creation of market-driven, strategic messaging specific to each event, and be responsible for achieving demand generation targets
- Prepare data summaries and updates on key performance indicators, competitor strategies and market trends for commercial leadership, and develop actionable countermeasures to current and anticipated market dynamics
- Collaborate with the regional marketing team to drive customer engagement and new customer recruitment using established and emerging marketing strategies
- Identify and leverage effective story-telling opportunities to increase SCIEX visibility and market-share
Requirements
- Bachelor of Science degree in a relevant scientific program (e.g. Chemistry, Biology, Pharmaceutical Science) or business (e.g. Marketing) field or equivalent work experience in relevant markets
- 5+ years working in one or more relevant markets in a sales, marketing, product management, technical or scientific role, including several years of direct experience with High Performance Liquid Chromatography and Mass Spectrometry
- Experience managing projects from inception to completion, achieving landmarks through strong leadership and collaboration with cross-functional teams
- Demonstrable experience translating strategic direction into commercial action using data-driven approaches
Nice-to-haves
- Market research that informs business strategy, and / or direct customer insights research
- Advanced use of contact relationship management (CRM) software (e.g. Salesforce)
- Advanced university degree is preferred
Benefits
- Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees
- Bonus/incentive pay
- Flexible, remote working arrangements for eligible roles
